Great New Article from Robert Hahn
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This morning on the Inman News Roadmap to Recovery, a survey response from Robert Hahn, VP Marketing for Onboard Informatics makes for a great read!
In his post, Mr. Hahn states; "they also have to prepare for an industry where the value they add is fundamentally shifted away from the transaction and towards knowledge."
A quick read of this article will be good, as he goes into some pretty powerful arguments that fall in favor of what we are talking about here - the "trusted advisor role" made possible through the "Consultative Model" that we are advocating.
Here is a link:
http://www.inman.com/opinion/guest-perspective/2008/12/10/demise-desk-fee-dinosaurs
What is your reaction to this?
Jack
I also want to let you all know, in case you haven't seen it, that I will be publishing articles weekly here on RealTown as a featured author. these will be under the category of Consultative Marketing. The first two articles have been published. Here is a link to the most recent one:
http://www.realtown.com/articles/view/developing-a-consultative-mindset
I invite you to post your comments either here in the group or directly to the articles.
Best,
JackH
I started to read the article, but it turns out that I need to subscribe to Inman to read beyond the first 2 paragraphs.
I will search for another source that may provide the entire article...
Lisa Goranson
Broker/e-PRO
Chicago Illinois
Realty@LisaGoranson.com
Lisa and all,
Sorry, I forget that many of the articles on Innman are only available to subscribers. Reprinting here would be a violation of copyright. I will try to be more careful when sending out links so that I don't get your appetite set then take away the food :-)
JackH
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