9 of 10: Niche Marketing and Picking a Battle

Lots of people sell insurance in California, and there are many Allstate agents. Like Real Estate, there is so much money spent on auto and truck insurance, and so much money to be made, the the landscape of the marketplace is extremely competitive:

According to this articel from http://www.agent-central.com/california-insurance-agents.htm:

• There are nearly 3 (2.9) Insurance agents for every 1000 residents in California (2005)
• There are over 36,135,000 residents!
• There are over 50,000 agents that broker Insurance

Often I ask new potential clients "who is your target customer". Since I am exclusive to my clients, the answer matters, because I do not want to exclusively represent a failure!

Often the answer is very broad: "Everyone who needs insurance" LOL!

Let's get real here, shall we? A new recruit who wants to be all things to all people is not wanted by anyone.

In order to be succesful in any industry one must pick a target market, and in one as competitive as Insurance or Real Estate (some say there are over 2.5 million active real estate agents in the US), one MUST specialize, and this applies to online marketing too, since searches for the broadest searches: "Insurance California", or "Insurance LA California", for instance, are almost impossible without a huge budget.

Here is an example of fighting what we like to call "a battle you can win" in this competitive industry:

See California Contactor Commercial Auto Insurance Blog:

Read more - click here!