The Staging Biz

About this Group

You've seen home staging on tv, you know you could do that! Aren't some of the best stagers self taught? Yes, some are, and others have studied with some terrifically talented folks and "got it all down!"

Real estate staging is an art-form, an ethical, fun game and a method of marketing in equal measures.

This group will explore aspects of home staging from the definition all the way through to its viability as a profitable, sustainable business. Whether you are curious about a home staging career, or adding staging to your suite of services you can offer your clients, here is a place to learn, discuss and explore.

For example - "Is it the kind of thing realtors can do on the side...or does that actually create a conflict with peers?"

Here, we will savor and chew on ALL aspects of the staging business. Why not join us?

Subject	Created By		Last Reply By

Which bit of preparing a home for sale is "staging" (2) Getting a property ready for sale involves three steps:- Preparation Presentation... 80 views <p> Getting a property ready for sale involves three steps:- </p> <ol> <li>Preparation </li> <li>Presentation </li> <li>Promotion </li> </ol> <p> <u><strong>Preparation -</strong></u> </p> <p> repairs, cleaning, neutralizing, (i.e. cluttering and taking the current home owner out of the "look of the place") </p> <p> <u><strong>Presentation -</strong></u> </p> <p> Styling the home, Accessorizing and Glamorizing, writing the Show Routine </p> <p> <u><strong>Promotion -</strong></u> </p> <p> On-site, online, open houses, stunts and events, standard listing sites - mls, Craigslist, Trulia etc. and then all of the social media stuff, some of which the realtor can do, some the homeowner and some the stager, other vendors, etc. </p> <p> How much of this is the purview of the stager vs. the realtor? </p>		HomeStagingNJ 1/5/09 6:47 AM		HomeStagingNJ 2/22/09 4:49 PM

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