Your Name or the name of your niche??

Perhaps you could try the two-pronged approach. I still think HomeStaging NJ will suck up a little more Google juice for people looking for, say, Home Staging in NJ.

You really need to think like a consumer. What would you type into Google (or Yahoo! or whatever) if you were looking for a Home Stager in NJ but didn't necessarily know Juliet Johnson? Of course, if you're really going after totally local business (and home staging probably lends itself to being local since I wouldn't think you'd go to CA for a staging job) than personal branding might be more effective or just as effective.

As a Realtor, I want to be able to attract the person moving in from out-of-town as well as the local folks. I also want people to know I don't do the entire State of MD (even though my license permits me to do so). I am a MD Suburbs of DC kinda guy. So western MD or the ocean are a little out of my range and I'd almost rather those folks typing those keywords into the search engines didn't find me.

Anyway, this is splendid, indeed. Hopefully more will joing in the fray.

BTW, I was reading you profile and I'm totally impressed and in awe. :-)