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Jun. 8, 2006 - It Starts With A CMA

OK, so you have been getting all of those post cards from all of the famous agents in the area. Look at those just listed prices. Man oh man, my house is worth a small fortune. Is it really?

It might be, but then again.................

The CMA, meaning either competitive or comparative market analysis, is trickier than comparing pictures on post cards. Actually, it's an art form. Pictures and prices on a little piece of card board are pretty meaningless when it comes to pricing your house. I am surprised now a days when even the agents picture remotely resembles the agent. I know of an agent who sends out cards with a picture of herself holding a cute little dog that has been dead for three years. Those nice priced just listed cards you find in your mailbox (usually addressed to resident of, or occupant of. What a nice personal touch, huh?) are designed to make the agents phone ring, not to help you price YOUR house.

It would be nice if the just sold post cards you get had sold for prices on them. That would at least be a truer measure of your houses worth, if of course your house was very similarly appointed. Now you can get the sold prices of houses in the area in most local newspapers. There is usually a property transfer section in the real estate section once a week or once a month, but you better drive by that $600,000 home a few blocks over and make sure it's a three bedroom slab ranch just like yours. Some one might have torn that $275,000 slab ranch down in order to build one of those mini castles we've been seeing lately.

Any way, a good real estate agent (like myself) can do pretty tight search of what has been happening in the area over the last few months, in order to give you the best guidance and advice possible. That is where we begin earning our commission

As always, if you have found yourself receiving my blog postings via e-mail, it is because I have either blogged about you personally, blogged about something I know is of interest to you, or I consider you to be a person of deep thinking and intellect and I would love to have you occasionally commenting on my blog. If you would like to be removed from the list simply send me an e-mail saying so.

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Jun. 8, 2006 - re: It Starts With A CMA

Posted by Anonymous
A CMA is more of an art than a science. I send out those just listed and just sold cards but I never mail my face. I am the mystery woman with the funny logo. But you know what? my phone rings anyway. :)

Back to those CMA's lets face it most of our clients know how much there home is worth and don't agree with the price anyway. They explain to us how much better their home is than the one across the street because they have bigger nails. ;)

Teresa Boardman
www.StPaulRealEstateBlog
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Jun. 12, 2006 - re: It Starts With A CMA

Posted by Bonnie Erickson
Teresa, That's a good one . . . because they have bigger nails!  Isn't it the truth that most sellers have a price in mind and have justified it with some basic reason?  Then their house sits and sits on the market and for some reason the bigger nails don't matter to the buyers!  It either becomes the fault of the agent or they end up selling for less than the agent originally suggested because the listing has become "shop worn".  I really liked the suggestion by one listing agent that you write your suggested price on the listing contract and when the seller wants a different price than your suggestion, your price has to be changed and initialed.  That way when the house doesn't sell and they blame you, there's proof positive in the listing contract that your suggestion was lower than what they wanted to try for! Bonnie
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Here you will find thoughts, opinions, rantings, ravings, news, views and other things I think you may find useful. I will publicly answer questions here, so that many may benefit from the curiosity of my visitors, community created content if you will. I am trying to attract "experts" in various fields to comment on different topics of interest, we will see.

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