Lead generation doesn't get any easier...Top Producer's "Market Builder®"

Posted at 1:59 PM, Oct. 2, 2007

If you started in this business in the late 80's or before, as did I, you appreciate the fact that there are now so many tools available to generate new business, which never existed before. Some are good, and some are not so good, but it is inarguable that there are many available. Cold calling, door knocking, and mailings with recipes and homeowner tips, have been replaced with automated listing updates e-mailed to the prospect, automated drip campaigns, third party mailing services, lead generating Web sites, and so much more. If one is willing to invest some money, there are tools available that provide a tremendous ROI (return on investment).

After 20 years of first using technology in my own Real Estate career, and then working with thousands of licensees in the context of technology, one thing has become crystal clear; the easier a technology tool is to learn and use, the more readily we will adopt it. A significant majority of licensees do NOT have the patience, and/or the inclination to spend time learning new tools, even when they know they will make them more money. That is probably the cornerstone of why I like this new product from the Top Producer people so much, and why I think it is going to be very popular - especially for agents who understand ROI.

Top Producer just launched a new product called "Market Builder®". It is an exciting new adjunct to "Market Snapshot®". "Market Snapshot®" was launched in September of '06, and has been justifiably well received. It provides prospects, or your SOI (sphere of influence) up-to-the minute MLS graphical reports - automatically delivered and updated. For prospective buyers, it's like IDX/Reciprocity (the ability for prospects to search, or receive search results of MLS listings) on steroids. For sellers, it uses MLS data to provide current comparables in an interactive mapping format. One of the things which makes it unique, other than the mapped format, is that it uses your MLS data, as opposed to courthouse records. Note that MS/MB is not available in some markets, but is in many.

You can make "Market Snapshot®" available on your Web site, or via e-mail. "Market Builder®" takes the next step, and incorporates automated post card campaigns, pointing people to "Market Snapshot®". You pick the street, pick a set of post cards, and TP grabs the closest 400 people (owner occupied only), and starts a regular mailing to them 3 times each year.

40 homes per week, at market proven times of the year, with market proven post cards, and the post cards give the person a Web page to go to. Once there, they key in their very own code to get their free "Market Snapshot®" specifically relevant to their neighborhood. You of course get the name and e-mail address they key in, in order to receive the "Market Snapshot®". And in keeping with the theme of "It doesn't get any easier"; the new prospect is automatically populated into your TP7i account as a new lead!

What does one have to do to avail themselves of this service? What does the process look like? It's as easy as:

1. Pick a street name
2. Pick the post card set
3. Watch for new leads to come into your 7i

I have all the information about it on my site, on the following Web page. I invite you take a couple minutes and see if you're as impressed as I am! https://garydavidhall.com/tpmarketbuilder.htm

Disclaimer: I am an authorized representative for Top Producer products. That said, those of you who know me or my reputation, know I only speak highly of products in which I believe.