Real Estate Marketing

<p> <strong>What They Are, How to Acquire Them &amp; Everything Else a Realtor Needs to Know</strong><br /> <br /> No matter which line of work it is that you are in, you naturally would want to stay on top of things. This means having all the tools and information that you need at your disposal. The same thing applies when it comes to the real estate business. Whether you&#39;re a Realtor who&#39;s flying solo or if you&#39;re part of a real estate firm with a team of colleagues all working together - you need to stay informed so that you can be on top of your game.<br /> <br /> <strong>Real Estate Leads: The Basics</strong><br /> <br /> One of the most important aspects of being a Realtor that you need to acquire skills for is generating leads. Lead generation is a marketing term which refers to the creation or generation of a prospective customer&#39;s interest, inquiry and eventual consumption of a particular product or service. This means that acquiring leads is all about generating interest from a prospective buyer or seller of a real estate property.<br /> <strong><br /> &lt;a href=&quot;http://themarketingbistro.com/real-estate-leads.htm&quot; target=&quot;_blank&quot;&gt;Continue Reading&lt;/a&gt;</strong> </p>

<p> <span style="color: black">It&#39;s always been a difficult task to determine how to budget for marketing and advertising. A new agent hardly has the means and an established agent is dealing with economic trends and the question... &quot;Am I promoting to a non-existent buyer or seller audience?&quot; What works?</span> </p> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> <span style="color: black">In this market these are certainly valid concerns; however, there are opportunities that will produce a &quot;return on investment&quot; (ROI); specifically, a company known as Market Leader, Inc. and their &quot;Growth Leader&quot; program.</span> </div> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> <span style="color: black">Market leader will create a publicity program that delivers; although there are never guarantees, Market Leader can statistically demonstrate their success with their current 10,000 agent customers.</span> </div> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> <span style="color: black">What is unique about their program is that they include the power of national television and search engines such as Google. They marry the two in a way to allure the home shopper to the agent&#39;s website in search of home listings, listings that are provided to the agent&#39;s site via an MLS &quot;IDX&quot; feed.</span> </div> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> <span style="color: black">Once the consumer has completed a search and drills down to detail, the agent&#39;s site will request contact information. Taking this a step further... the contact information is placed in a provided CRM or customer relationship management software program that will manage communications to the consumer. In a word: WOW!</span> </div> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> <span style="color: black">Let&#39;s recap:</span> </div> <div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"> <span style="color: black">·<span style="font: 7pt &#39;Times New Roman&#39;"> </span></span> <span style="color: black">They advertise on TV (JustListed.com).</span> </div> <div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"> <span style="color: black">·<span style="font: 7pt &#39;Times New Roman&#39;"> </span></span> <span style="color: black">They advertise you on Google (top ten).</span> </div> <div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"> <span style="color: black">·<span style="font: 7pt &#39;Times New Roman&#39;"> </span></span> <span style="color: black">They provide you with a website.</span> </div> <div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"> <span style="color: black">·<span style="font: 7pt &#39;Times New Roman&#39;"> </span></span> <span style="color: black">They provide you with an IDX feed.</span> </div> <div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"> <span style="color: black">·<span style="font: 7pt &#39;Times New Roman&#39;"> </span></span> <span style="color: black">A CRM program to manage all contacts.</span> </div> <div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"> <span style="color: black">·<span style="font: 7pt &#39;Times New Roman&#39;"> </span></span> <span style="color: black">YOU will average <b>125 unique visitors</b> and <b>8-10 prospects</b> each month.</span> </div> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> <span style="color: black">The cost? Much less than what you would pay for any newspaper advertising... $295 per month.</span> </div> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> <span style="color: black">This ROI is huge and in my opinion any serious real estate practitioner should be engaged.</span> </div> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> <span style="color: black">Contact Market Leader for an on-line demonstration! 877-270-8388</span> </div> <div style="margin: 0in 0in 0pt"> </div> <div style="margin: 0in 0in 0pt"> </div>

<p> <br /> When I took my first steps in the world of <a href="http://www.handsoffinvesting.com">real estate investing</a> my first question was, how do Mortgage deals really work?I consulted friends and looked for information everywhere. I luckily found <a href="http://www.handsoffinvesting.com" target="_blank">http://www.handsoffinvesting.<wbr />com</a> and it has some amazing info especially on <a href="http://www.handsoffinvesting.com">Cincinnati Real Estate Investing.</a> </p>

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<div class="body"> <p> Hi..i have created a mobile phone website platform for real estate agents. <a href="http://www.mohbe.com/">www.mohbe.com</a> I take your &quot;feed&quot; and instantly create a mobile phone page for every property in your inventory. If you have a web enabled phone try this address mohbe.com/438 This is a sample. </p> <p> I also use QR Code technology to drive browsers to the site efficiently plus i create a tiny web address. </p> <p> <img width="152" height="169" src="http://www.realtown.com/members/mohbe/files/images/qrmohbe438.jpg" alt="" /> </p> <p> Agents can have up to 26 images including floor plans and Google maps plus a click to call, sms or email agent. </p> <p> There is an agent &quot;dashboard&quot; to view traffic. </p> </div> <div id="TixyyLink" style="border: medium none ; overflow: hidden; color: rgb(0, 0, 0); background-color: transparent; text-align: left; text-decoration: none;"> </div> <p> <img width="387" height="551" alt="" src="../../../members/mohbe/files/images/mohbe-flash-template-p3.jpg" /> </p>

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<p class="MsoNormal" style="margin: 0in 0in 0pt"> <span style="font-family: Arial; color: black; font-size: 10pt">Don&#39;t blame me---it&#39;s Shameless Promotion Month! If there&#39;s one thing I&#39;ve learned as both an author and a 15+ year PR/marketing consultant to Realtors, it&#39;s that you can&#39;t be shy about promoting your book. So, if you&#39;re looking for a little humor, a bit of an escape, consider getting the book the <i style="mso-bidi-font-style: normal">Midwest Book Review</i> calls &quot;hilarious and much worth the read, even for those with little interest in real estate, just for the human story that is laid out.&quot;<span style="mso-spacerun: yes"> </span> Visit <a href="http://urlcover.com/relaughs">http://urlcover.com/relaughs</a> to see reviews of <i style="mso-bidi-font-style: normal">All In A Day&#39;s Work for Real Estate Agents: Humorous &amp; Heartwarming Stories</i>, read a few excerpts (in Media section of website) and to order today!<o:p></o:p></span> </p> <p class="MsoNormal" style="margin: 0in 0in 0pt"> <span style="font-family: Arial; color: black; font-size: 10pt"><o:p> </o:p></span> </p> <p class="MsoNormal" style="margin: 0in 0in 0pt"> <span style="font-family: Arial; color: black; font-size: 10pt">And if you&#39;re overwhelmed by promoting yourself, your business and your listings--or feel your time would be put to better use selling real estate and letting someone else handle this--check out my consulting site at <a href="http://www.topcatcreative.com/"><font color="#800080">www.topcatcreative.com</font></a> (or my nearly 20 glowing testimonials at <a href="http://www.linkedin.com/in/tcmcclenning">www.linkedin.com/in/tcmcclenning</a>). You&#39;ll be surprised at how affordable it can be to outsource public relations, marketing or social media.</span><span class="text"><span style="font-family: Arial; font-size: 9pt"><o:p></o:p></span></span> </p> <p> </p>

<p> Hey guys, this event is only for people who love to network on sites like this and loves to gain knowledge about every avenue of Real Estate. This is for learning purposes only so we hope to see you on the call. Register Here: <a href="http://bit.ly/LoanModEvent" onmousedown="UntrustedLink.bootstrap($(this), &quot;0d0d9a824c8c6f5483f55253be4fa875&quot;, event)" target="_blank" rel="nofollow">http://bit.ly/LoanModEvent</a> </p> <div style="border: medium none ; overflow: hidden; color: rgb(0, 0, 0); background-color: transparent; text-align: left; text-decoration: none;" id="TixyyLink"> <br /> </div>

<p> <span class="Apple-style-span" style="font-family: arial;">My new eBook, &quot;Digital Essentials for Today&#39;s Agent,&quot; is up...Vol. I of my CyberStar(r) Success Series. 228 tips/techniques/strategies from 128 of my CyberStars(r). You can view 23 free tips, table of contents, testimonials, etc. at<a href="http://cyberstartips.com/" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: rgb(28, 77, 144); text-decoration: none;">http://CyberStarTips.com</a>.</span> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px;"> <span class="Apple-style-span" style="font-family: arial;">I would appreciate your feedback on it. It&#39;s for agents who are experienced w/technology and those new to it, and your comments will help each revision be even better!</span> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0.7em; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px;"> <span class="Apple-style-span" style="font-family: arial;">It&#39;s a great day here in Waltham, MA, where I&#39;m teaching the CRS 206 technology course...hope it&#39;s a great day wherever you are, too!</span> </p> <p> <span class="Apple-style-span" style="font-family: arial;"><br style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;" /> <span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;">Read more: <a href="http://www.realtown.com/john/groups/real-estate-experts/view/17103#ixzz0RMG7LOGc" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: rgb(28, 77, 144); text-decoration: none;">http://www.realtown.com/john/groups/real-estate-experts/view/17103#ixzz0RMG7LOGc</a></span></span> </p>

<p> I currently use Property Minder but have been looking at the Point2Agent company. can anyone speak to the advantages and disadvantages of these two companies or suggest some other possible options. What features do they have in common or what stands out about each one. </p> <p> Thanks to all who can provide comment </p>

<p> Hi: </p> <p> Just a note to say hello to everyone and to introduce myself. My name is Joann, but I prefer jojo. I&#39;ve been a realtor since birth and want to meet and network with other agents. I recently signed up with ZipRealty and wonder if I sold my sole. It&#39;s internet based and a new way of doing business, I&#39;m actually enjoying this new concept, However, I may feel differently when I receive my first check. </p>

<center></center> <p><span class="hdr1"><strong><span style="font-size: 10pt">Use the web! </span></strong></span> <p><span class="hdr1"><strong>Diane&nbsp;Schliep Personal video and Listing on Yahoo (click)</strong></span></p> <p><a href="http://video.search.yahoo.com/video/play?p=209+Highland+Dr+&amp;ei=UTF-8&amp;fr=yfp-t-501&amp;tnr=21&amp;vid=732184"><img alt="" hspace="0" src="http://www.therealestatehomeshow.com/img/t4.gif" align="baseline" border="0" /></a><a onclick="NewWindow(this.href,'AboutMeCard','500','385','no');return false;" href="http://www.therealestatehomeshow.com/aboutme/html2/viewaboutme.asp?realtorid=702"><img src="http://www.therealestatehomeshow.com/img/aboutme_icon.jpg" border="0" alt="" /></a></p> <span class="hdr1"><strong> <div style="margin: 0in 0in 0pt"> <div style="margin: 0in 0in 0pt">The above can be found on the major video web portals of Google, AOL, YouTube and Yahoo!.</div> </div> <div style="margin: 0in 0in 0pt">&nbsp;</div> <div style="margin: 0in 0in 0pt"><span style="font-size: 10pt">Is it expensive? That&rsquo;s a relevant question, especially in today&rsquo;s market.. but the service is reasonably priced. The Real Estate Home Show creates a 40 second listing commercial and places it on the all the portals for $79 (they always have specials going, give them a call!). They can even place the video commercial on their TV show which airs from coast to coast.</span></div> <div style="margin: 0in 0in 0pt">&nbsp;</div> <div style="margin: 0in 0in 0pt"><span style="font-size: 10pt">They also produce a 60 second &ldquo;personal&rdquo; commercial about you (as shown above) and post and manage it on the portals. This product has a setup fee of $24.95 and a monthly fee of $24.95&hellip;&nbsp; shop around,&nbsp;professional personal videos would run you $500 with no marketing.</span></div> <div style="margin: 0in 0in 0pt">&nbsp;</div> <div style="margin: 0in 0in 0pt">&nbsp;You can learn more at <a href="http://www.TheRealEstateHomeShow.com">www.TheRealEstateHomeShow.com</a><img style="width: 197px; height: 64px" height="91" alt="" src="http://www.therealestatehomeshow.com/images/rehsagent_02b.gif" width="249" /></div> </strong></span> <p>800-411-4471</p> </p> <div style="margin: 0in 0in 0pt"><span style="font-size: 10pt">It's no secret that the web is driving real estate marketing. But you need to be there&hellip;</span></div> <div style="margin: 0in 0in 0pt">&nbsp;</div> <div style="margin: 0in 0in 0pt"><span style="font-size: 10pt">Video is huge in web 2.0; why? Consumers love to watch em. Here are a few examples of a listing video and personal video.</span></div>

<p> Consumers today are looking for ways to review feedback from consumers about realtors before they engage in a discussion. What better way to take advantage of all of the hard work you have put into creating satisfied customers than to show off the great feedback you receive from past customers? </p> <p> I know it can sometimes be scary to ask for feedback about your performance, but if you are a top producer your results speak for themselves. </p> <p> Check out the white paper our firm WAV Group just published on Reputation Marketing to learn more: <b>http://preview.tinyurl.com/5w32y4</b> </p> <p> </p>

<div> You want me to advertise on National Television? </div> <div> Q. <i>Why would I want to advertise my listing on a nationally televised show? Real Estate is a LOCAL business.</i> </div> <div> A. When we say you will be nationally advertised we are making a statement that we will reach a broad audience which includes the local community, the East coast, the West coast and everything in-between. As an example, CSI Miami is a nationally televised show, but you may watch it in the comfort of your local community. </div> <div> Q. <i>You air your show on DirecTV, I only have cable, why should I advertise with you?</i> </div> <div> A. Your preference on the means you receive television is not important. You are trying to reach a buying audience and DirecTV reaches 27 million households. More importantly, DirecTV is the exact demographic you need to reach. Highly educated, high wage earning viewers. </div> <div> Q. <i>But everyone in my area has cable.</i> </div> <div> A. Not so! You may not have noticed but many of your neighbors have a satellite dish attached to their home; satellite users have exploded in the past 2 years taking a large percentage of the local cable TV market. </div> <div> Q. <i>You claim to be have your show air in Europe. Why would this matter to me?</i> </div> <div> A. The Euro has broken new records, $1.59 to one U.S. dollar… Europeans are shopping for investments here in the U.S.; taking advantage of their strong Euro, basically receiving better than a 50% discount to already soft market pricing. Inman news recently reported on this subject, &quot;Foreign buyers fuel second-home sales…&quot; (see the full article, <a href="http://www.inman.com/news/2008/03/31/foreign-buyers-fuel-second-home-sales-while-us-buyers-hold-back">click here</a>) </div> <div> Q. <i>You are speaking about putting the video commercial on the Internet; what does this mean?</i> </div> <div> A. Another explosive aspect of the web has been the heavy use of video. Just about every major website has included video as a means to communicate news, products and services. Sites such as YouTube have become the location of choice for the viewing audience. We produce your listing commercial, air it on our national TV show(s) and then place the commercial on YouTube, Yahoo!, AOL and Google (in naming a few). The videos will remain on all locations until you tell us to remove it. </div> <div> Q. <i>Is it expensive?</i> </div> <div> A. Compared to running a Saturday classified ad, not at all. A 40 second commercial will be produced, aired and distributed to web portals for $199.00. </div> <div> Q. <i>What makes you the experts?</i> </div> <div> A. Experience; our show, &quot;The Real Estate Home Show&quot; has been on the air for 4 years providing marketing services to the real estate professionals. Our newest show, &quot;Search Homes On TV&quot; features &quot;For Sale by Owner&quot; listings and was launched in January of this year. </div> <div> Q. <i>How do I find out more?</i> </div> <div> A. Real Estate Professionals may go to <a href="http://www.therealestatehomeshow.com/">www.TheRealEstateHomeShow.com</a> or call 800-411-4471 </div> <div> For Sale by Owner may go to <a href="http://www.searchhomesontv.com/">www.SearchHomesOnTV.com</a> or call 866-591-7688 </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div>

<p> <strong>Hello from Advantage Real Estate Professionals. We are looking forward to doing business with all of you in</strong> </p> <p> <strong>the future. Please visit our site: </strong> <a href="http://www.advanpros.com/"><strong>www.advanpros.com</strong></a> </p> <p> <strong>Patrick Strong</strong> </p>