Jul. 29, 2008 - YouTube is not just for kids!
YouTube’s demographic is the perfect Real Estate Target!
I am just coming away from Inman Connect (the real estate news show) which is always invigorating as I see so many dear friends and associates. Being in the technology and marketing side of real estate has over the years brought many familiar faces and friendships.
Video and its place in the marketing of homes was really emphasized by Brad Inman as he waved his iPhone in the air during opening ceremonies. The use of video has become a regular practice for many For Sale by Owners and real estate professionals, but I must say only a small fraction are taking advantage of its marketing potential.
www.SearchHomesOnTV.com (SHOTV) has been doing video for the past 4 years; they have technology that allows them to animate still images in a way that a video would look with its panning and zooming. If you think about it, it makes a great deal of sense as using a video camera requires a certain level of expertise; still digital cameras are basically point and shoot.
SHOTV offers something that really makes sense; unlike a tour company that simply forwards you a link, the SHOTV guys take a very active role in marketing the home through distribution of the video. They post the listing video on Yahoo!, AOL, Google, YouTube and their site SearchHomesOnTV.com.
Interesting note, they are part of YouTube’s partner program that provides some added exposure and some pretty great tools that allow them to determine some demographics. YouTube provides some data points as to “who’s watching” the SHOTV videos, including number of views, gender and age group. The numbers are pretty impressive; 46% are female and 54% are male. The age group breaks down as follows: 35-40 = 20%, 45-55 = 38%, 55-65 = 22% … So just doing the math here, 80% of those viewing homes on YouTube are the exact and perfect real estate target.
The process is straight forward; provide 6-7 images and provide a brief description and they will take care of the rest. For more information, got to www.SearchHomesOnTV.com
Video services are available to Real Estate Professionals go here
| 
