Feb. 7, 2008 - SearchHomesOnTV.com Helps FSBO's Price Their Homes Correctly!

In today's real estate market pricing is key!  The price rational used a year or 2 ago may not still apply to your area or situation.  It's key that you don't overprice your home, which can be the kiss of death.  Once the
price is out there, even if you lower it, it sends a bad message to buyer's and agents so price correctly from the beginning!  Over-pricing is the biggest reason many "For Sale By Owners" don't sell their homes. Biggest point to remember is that it's not what you think your home is worth, it's what a buyer is willing to pay based on comparable homes on the market.

One easy way to price your home correctly is to use a service like www.eappraisal.com which gives you sold home prices based on your criteria in an instant.   This information compares other homes, similar to your own, that recently sold for in your neighborhood. Talk to the home sellers, and buyers and compare home features and upgrades as well.   If your house has more features or other desirable qualities, you may want to set a slightly higher house selling price, if there are not a lot of homes for sale in your neighborhood.

In most cases you set your asking price slightly above current market value.  In a slow market you should price aggressively if you really need to sell quickly.  Remember something you think is important as a feature may not be to a buyer.  Example:  New construction in your neighborhood with basic upgrades is selling for $100.00 a square foot, and there are 6 new homes for sale.  Your home, which is 2 years old, has granite counter tops and upgraded cabinets.  A buyer will probably buy new in this scenario than pay more for your home depending on your market.  Also, a good rule of thumb is to find out what incentives builders are offering.  If the builder is offering $5,000.00 in closing costs you may want to offer something similar as well.

So don't let pricing kill your For Sale By Owner home selling efforts!  Use the tools available at www.SearchHomesOnTV.com to sell your home and save thousands in commissions!

Feb. 16, 2008 - RE: SearchHomesOnTV.com Helps FSBO's Price Their Homes Correctly!

Thank you for the advice on pricing my home, I was just going to ask about that!

I'm in the So. California area and I'm thinking of putting my house up for sale on my own... how much should I anticipate for advertising and marketing expensees?

Your help would be appreciated!

Feb. 16, 2008 - RE: SearchHomesOnTV.com Helps FSBO's Price Their Homes Correctly!

Unfortunately there is no specific amount that will guarantee the sale of your home. A good rule of thumb is to invest ½-1% of the asking price in advertising and marketing. There are many ways to spend advertising dollars, just ask any person in business and as you may already know, classified ads are expensive and only provide visibility for the day they are run, so they are somewhat limited and not really cost effective. SHOTV’s “Gold” Ad campaign will feature your home on their TV show as a launch to your campaign.. but that is just the start of what they can do for you. They take the commercial that they aired on the show and then place it on 28 high traffic web portals, effectively placing your ads were the buyers are. According to the National Association of Realtors (NAR), 80% of the home shopping public will use the web to start their home shopping process. You need to be where the buyers are!

 In today’s market, it will take time to sell, consistent visibility is imperative!