Archives
February 2008
Feb. 25, 2008 - SHOTV Bridges the gap between the Realtor and the FSBO
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SHOTV has just launched a new aspect of their website www.SearchHomesOnTV.com.. There are placing simi-exclusive agent ads on their site that get them directly in front of the FSBO.
Skilled Internet Realtors (e-PROs) only, may list themselves in SHOTV and offer a menu of services to “For Sale By Owner” consumers (FSBOs) using several billing methods.
In this way, FSBOs and Realtors can finally harmoniously co-exist, with FSBOs buying e-PRO services on a “for hire” basis. SHOTV administers a landing page coordinating the services and fees between e-PROs and FSBOs
The e-PRO services will be advertised to the FSBO seller on a zip code by zip code basis, through the SHOTV “Hire a Pro” program. No more than three e-PROS can be listed per zip code on a rotary basis.
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Check it out!
Sample Ad on SHOTV
Sample on how the agent is presented to the FSBO
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Feb. 7, 2008 - SearchHomesOnTV.com Helps FSBO's Price Their Homes Correctly!
In today's real estate market pricing is key! The price rational used a year or 2 ago may not still apply to your area or situation. It's key that you don't overprice your home, which can be the kiss of death. Once the
price is out there, even if you lower it, it sends a bad message to buyer's and agents so price correctly from the beginning! Over-pricing is the biggest reason many "For Sale By Owners" don't sell their homes. Biggest point to remember is that it's not what you think your home is worth, it's what a buyer is willing to pay based on comparable homes on the market.
One easy way to price your home correctly is to use a service like www.eappraisal.com which gives you sold home prices based on your criteria in an instant. This information compares other homes, similar to your own, that recently sold for in your neighborhood. Talk to the home sellers, and buyers and compare home features and upgrades as well. If your house has more features or other desirable qualities, you may want to set a slightly higher house selling price, if there are not a lot of homes for sale in your neighborhood.
In most cases you set your asking price slightly above current market value. In a slow market you should price aggressively if you really need to sell quickly. Remember something you think is important as a feature may not be to a buyer. Example: New construction in your neighborhood with basic upgrades is selling for $100.00 a square foot, and there are 6 new homes for sale. Your home, which is 2 years old, has granite counter tops and upgraded cabinets. A buyer will probably buy new in this scenario than pay more for your home depending on your market. Also, a good rule of thumb is to find out what incentives builders are offering. If the builder is offering $5,000.00 in closing costs you may want to offer something similar as well.
So don't let pricing kill your For Sale By Owner home selling efforts! Use the tools available at www.SearchHomesOnTV.com to sell your home and save thousands in commissions!
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Feb. 1, 2008 - FSBO - For Sale By Owners Assistance-SearchHomesOnTV.com
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Real Estate: For Sale by Owners Have a Competitive Advantage
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FSBO Advertise Homes on Television, Major Internet Portals
With the housing market in most parts of the United States currently heavily favoring buyers, homeowners who want to sell their homes face an uphill battle. For Sale by Owner (FSBO) properties often aren't marketed as aggressively as needed, because of the often-expensive cost of advertising or because of the marketing inexperience of the seller. Now, there is good news for homeowners selling their homes without the aid of a real estate agent: They can advertise their homes on Search Homes on TV (SHOTV), a weekly television program that began its run on DirecTV Satellite Network in early January.
Search for Homes on TV is, according to President John Giaimo, run by a professional marketing agency that knows how to get results. For those homeowners who want their homes featured, there are several advertising options, ranging in cost from $299 to $795. Each advertising campaign, run by Giaimo and his team, will include such marketing tools as television advertising; video walk-through and presentation; Internet distribution on well-traveled and significant search engines including Google and Yahoo; direct mail marketing with local distribution of postcard mailers; local newspaper classified advertising; and custom printed flyers and lawn signage.
In addition, homeowners can list their properties on http://SearchHomesOnTV.com - SHOTV's Web site - for free.
"Unlike competing FSBO sites, all data elements and up to seven images of the property can be promoted on our site at no cost. And the listing may remain on the site until sold,"
Giaimo says. "We have an aggressive and ongoing ad campaign to draw would-be buyers to our Web site."
The typical homeowner spends approximately $200 every week to advertise their homes in local newspapers. But, to sell a home in a down market, today's homeowners must be far more aggressive rather than focusing on only one marketing tool.
SHOTV allows them to do just that.
"We are changing the way real estate is handled. From the advertising to the actual selling of the property, it's now a whole new venture," Giaimo says.
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View more entries tagged with: Fsbo, For Sale By Owner, Owner, Real Estate, Listings, Homes For Sale, Search Homes On Tv
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Many home owners choose to sell their property on their own. Many are in need of professional assistance; www.SearchHomesOnTV.com has bridged the gap offering marketing and professional assistance in managing their transaction.
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