Apr. 17, 2008 - You want me to advertise on National Television?
You want me to advertise on National Television?
Q. Why would I want to advertise my listing on a nationally televised show? Real Estate is a LOCAL business.
A. When we say you will be nationally advertised we are making a statement that we will reach a broad audience which includes the local community, the East coast, the West coast and everything in-between. As an example, CSI Miami is a nationally televised show, but you may watch it in the comfort of your local community.
Q. You air your show on DirecTV, I only have cable, why should I advertise with you?
A. Your preference on the means you receive television is not important. You are trying to reach a buying audience and DirecTV reaches 27 million households. More importantly, DirecTV is the exact demographic you need to reach. Highly educated, high wage earning viewers.
Q. But everyone in my area has cable.
A. Not so! You may not have noticed but many of your neighbors have a satellite dish attached to their home; satellite users have exploded in the past 2 years taking a large percentage of the local cable TV market.
Q. You claim to be have your show air in Europe. Why would this matter to me?
A. The Euro has broken new records, $1.59 to one U.S. dollar… Europeans are shopping for investments here in the U.S.; taking advantage of their strong Euro, basically receiving better than a 50% discount to already soft market pricing. Inman news recently reported on this subject, “Foreign buyers fuel second-home sales…” (see the full article, click here)
Q. You are speaking about putting the video commercial on the Internet; what does this mean?
A. Another explosive aspect of the web has been the heavy use of video. Just about every major website has included video as a means to communicate news, products and services. Sites such as YouTube have become the location of choice for the viewing audience. We produce your listing commercial, air it on our national TV show(s) and then place the commercial on YouTube, Yahoo!, AOL and Google (in naming a few). The videos will remain on all locations until you tell us to remove it.
Q. Is it expensive?
A. Compared to running a Saturday classified ad, not at all. A 40 second commercial will be produced, aired and distributed to web portals for $199.00.
Q. What makes you the experts?
A. Experience; our show, “The Real Estate Home Show” has been on the air for 4 years providing marketing services to the real estate professionals. Our newest show, “Search Homes On TV” features “For Sale by Owner” listings and was launched in January of this year.
Q. How do I find out more?
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