Hey everyone,
Just wanted to let everyone know that our new direct mail(postcard Marketing) catalog is now online

1)download it
2)view it online

Enjoy Travis

You have been invited by Travis Batting to join a live Community Call. BOOST Your Business with Power Marketing (Join in)
Host: EasyMailMaker - Travis@postcardmarketinggroup.com
Episode: EPISODE3 - How to start Postcard Marketing Campaign
Learn the steps to start a postcard marketing campaign to help build your business or keep in touch with clients. Technology has made it easier for small businesses to start their campaign and compete with large companies.
Call ID: 21434

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Date: Wed, September 3, 2008
Time: 06:30 PM EDT

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In Under 10 Minutes, Businesses Can Now Create, Deliver, and Track Their Direct Mail From Their Desktop With Postcard Marketing Group's New Interactive Website

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“Business is competitive these days with large multi million dollar companies eating a lot of market share. It's our job to help small & medium businesses stand out in the mailbox! We know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future."

“Small to Medium size business owners can now compete with those large companies that have full time marketing departments. Our new self directed web-site allows the small business to obtain the knowledge, affordable solutions, and direct mail tools to market themselves in a matter of minutes. “ says Travis Batting, CEO of Postcard Marketing Group “Technology has now allowed us to provide tools such as Variable Data Printing and Personalized URL's where prior they were only affordable for large companies. Our free marketing analytic tools on our web-site allow companies to measure the ROI on their marketing, which even many large organizations don't know or do. This gives us small companies a definate edge.”

Travis Batting Added “Business is competitive these days with large multi million dollar companies eating a lot of market share. It's our job to help small & medium businesses stand out in the mailbox! We know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future."

About Postcard Marketing Group - Postcard Marketing Group is your own free self directed portal to help you create and print high quality direct mail campaigns while offering services and tools to make marketing convenient and affordable for everyone.

Easymailmaker.com

We've been hard at work and the release of our new direct marketing web-site is fast approaching.  Our official release date is next week but I wanted to write and share some interesting points that I've learnt of the last few months.

Keep it Simple.

There is so much clutter out there that when your customer do make it your webpage they can breathe again.  Make sure they can find what they want and that it doesn't take too much work to find.

Video Tracking

I'll be monitoring my new sight and the traffic by installing a free service called www.clicktale.com 

What they do is you install html code at the top and bottom of each page you want to track and it records a video of the users that go on your web-site.  You see their mouse movement and it can really help you understand the way your clients think and what areas are "hot spots" Another neat tool about that is they do heat maps where people click and hover their cursor....another great way to measure where the hot zones on your page are.

Outsourcing

I've used an outsourcing agency to design and develop our web-site.  I used www.elance.com which I highly recommend.  Especially for real estate agents.  What they are is a governed web-site which acts as a auction for your projects that you post.  You review the professionals that bid, pick one, make a deposit to elance and then when you are satisfied and the project is complete you release the funds.  A great way to not get ripped off.  Did I mention I tried a local web developer once and lost $10,000?  Yes, that's right, $10,000.  His name was Corey Milner in Calgary and almost lost my business because of it.  Long story short, keep it legit and by elance governing everything it is the best solution.  My developers are in India, highly skilled, great communication and the best thing is that I give them the tasks to do in the evening and they work all night as it's their daytime.  Amazing concept.

Web 2.0

There is lots of talk of web 2.0 which is basically going to be the next wave of internet search.  There is so much junk that the web 2.0 will be lean mean searching machine.  If your website isn't 2.0 worthy you will no longer be part of the new search.

We took this in mind and have integrated our blog, podcasts, news releases, articles, and video tutorials to really promote this.

Mark it in your dayplanner to check out www.easymailmaker.com to take advantage of all these great new resources dedicated to helping realtors build their business

create your free account at www.easymailmaker.com

This is the 1st of 10 lessons to help build a successful postcard marketing campaign. This is the first and a very important portion of a campaign because it describes a very important ingredient that will give you the edge that most forget or are too lazy to do.

1. An operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate’s political campaign.
2. Military.
   

   a.	military operations for a specific objective.

   b.	Obsolete. the military operations of an army in the field for one season.

What’s the main thing that pops out when reading those? It’s focused, direct, and repetitive to reach it’s object.

The military is a perfect example as they have a mission, they understand what they are fighting for and are very focused & repetitive in their drills. It’s too bad we don’t have a drill Sargent that disciplines us when we get off track or don’t do our “routines”when it comes to marketing. That’s why it’s up to us to ensure that we have a military like way of doing things when it comes to campaigns

What does all this have to do with postcard marketing.

If you’re only prepared to do one mailing, stop reading. You’re not fitting the definition of a campaign and will be fail no matter how good the images, copywrite or mail list is.

The easiest way to understand why you need to do more then just one is simple.

2000 cards go out………………a few calls the first week………….a few call the second week……..then

Option 1: don’t mail and let the few trickle in after the 2nd week

Option 2: Send another mailer

Another 2000 cards go out in the second week…………….. now you have a slight increase in calls in the 3rd week……….4th week

Another 2000 cards go out in the 4th week………and by then you have 3 mailers all with objectives, all informing and influencing your customers to do whatever you are asking them to do with an overlapping campaigns. You can almost alter the famous saying from the movie Field of Dreams to “If You Mail It, They will Come!” or “Patience, Young Grasshopper!”

I just recently listened to a podcast from Guerilla Marketers. Jay talks about patience and an interesting marketing research that lets you understand the number of times you must penetrate your customers mind to make an impact with them.

Marketing is a funnel effect and you one mail piece will not touch all the personalities that you mail to. We all respond differently to different things which is what makes the world of marketing a science and an art. We’re going to break down some of these differences and show you how to market to the differences in the coming articles. The next part of this course is to know what you want and what to expect.

I’m excited to walk you through this as it can be a really exciting thing to start to see the effects of your work prosper. Enjoy and please don’t hesitate to reach me at travis@postcardmarketinggroup.com or call us at 866-790-6245 as I’d love to answer your questions on direct mail. Visit us at www.easymailmaker.com for your free account.

Build your own direct mail campaign.  http://www.easymailmaker.com

Intro to Postcard Marketing

How can a little 5.5”x 4.25”piece of paper bring you money? Hard to believe but it is true. There are so many gadgets and flashy web ideas out there to spend money on that we forget about something that is so simple and relates to people.

Think about it. We all grew up just receiving mail from the postman. Not e-mail, not a web card, just good ole fashion mail. If you relate to that then I know your customers will too. There is a certain comfort level when you reach into the mail box because it’s a ritual that you’ve grown up with. That’s why Postcard Marketing is a big hit and can get the job done.

Not so fast, I don’t want you to get ahead of yourself. It takes time, repetiveness and a bit of money to get the postcard train rolling. I want to walk you through the process but am going to break it up so you can really get a grasp and go in with the right mindset. If you’re going to do it, let me learn from my mistakes and I’m going to pass the knowledge of the right way to do it.

What are we going to cover in this course:

1. Definition of a Campaign
2. Know what you want & to expect
3. Copywrite Headlines
4. Pyschology of Buyers
5. Mailing List
6. Design
7. PURL’s/Landing Pages
8. Tracking
9. Tidbits & Snipits(Great Resources)
10. Feedback and Success stories

I’m excited to walk you through this as it can be a really exciting thing to start to see the effects of your work prosper. Enjoy and please don’t hesitate to reach me at travis@postcardmarketinggroup.com  or call us at 866-790-6245 as I’d love to answer your questions on direct mail. Visit us at www.easymailmaker.com for your free account.