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May 2008

• May. 31, 2008 - Risks of Over Pricing a Loft

Price a loft too high and it will stay on the market a long time that can actually result in a lower price than had it been set properly in the beginning. Price a loft too low and part of the seller’s equity is not realized that could help the owner when buying another loft.
 
The amount of money that a seller needs to get out of a home is not an accurate reflection of the value. 
 
Obstacles to Proper Pricing:
Incompetent agents who will accept a listing at any price
Neighbors who mislead the seller as to how much they got for their loft
Fear of making a mistake
Loss of perspective because the seller is emotionally involved
Need to realize a certain amount of cash out of the sale.
 
Overpricing:
Reduces sales associates activity
Reduces marketing response
Loses interested buyers.
Attracts the wrong prospects
Eliminates offers
Helps sell the competition
Extends the market time.
  
Don’t Get Caught Saying:
 
“Another agent said it was worth more”
“Our loft is nicer than those houses”
“People always offer less than asking”
“We can always come down on price”
“We have to get that much out of it”
“We paid more than that for our loft.”
 
Things that Don’t Affect Value
 
What you paid for the home
The cost to rebuild it today
Your investment in the improvements
Certain types of improvements.
REMEMBER:
The Seller sets the price of the home
but the Buyer determines the value.
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• May. 30, 2008 - Virtual Open House 1511 Locust Street #508

 
Don't miss this virtual open house tour for1511 Locust Street, #508, St. Louis, Missouri, Sunday, June 8th, 2008 from 4:00-5:00pm:  Visit www.VirtualOpens.com to register for this exclusive event. Attendance is limited to the first 30 attendees to participate in the forum of online discussion, question and answer session that will also be available in video download format.
 
This loft features luxurious living loaded full of upgrades which makes it a STANDOUT among the rest.  The kitchen boasts maple cabinets and custom built pantry which cater to those who require additional storage space.  All kitchen appliances stay which include the refrigerator, stove, dishwasher and microwave, and has its own private full size laundry hookup.  Upgrades include solid wood flooring, granite countertops, custom pantry, custom lighting, 12 slate tile bathroom, separate shower and bathtub.  The building offers an exercise room with TVs, two hot tubs and an extra club patio which has a gas grill and additional seating.  See it all at my virtual open house tour!
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• May. 29, 2008 - Financing Alternatives for Condos Downtown St. Louis

Attractive financing can actually shorten the marketing time and increase the sales price. I stay up-to-date with the types of mortgages that are available and maintain business relationships with mortgage professionals to provide choices. Some of the reports that I can supply you include: buyer qualifications, 80-10-10 mortgage, 75-15-5 mortgage, 15-year vs. 30-year mortgage, Adjustable Rate vs. Fixed Rate mortgages, rent vs. own, and repurchase analysis. These will help buyers and sellers make better decisions.

FNMA approved loan programs
Adjustable Rate
·          Community Solutions
·          Energy Efficient Mortgage
·          Expanded Approval with Timely Payment RewardsSM
·          Fixed-Period ARM
·           MyCommunityMortgageSM
·          One-Year ARM
·          One-Year LIBOR-Indexed ARM
·          Pledged-Asset Mortgage
·          Six-Month ARM
·          Six-Month LIBOR-Indexed ARM
·          Two-Step® Mortgage
·          Balloon
 Employer-Assisted Housing
 Fixed Rate
·          15 Year
·          20 Year
·          30 Year
·          Biweekly Mortgage
·          Community Solutions
·          Energy Efficient Mortgage
·          Expanded Approval with Timely Payment RewardsSM
·           Fannie 3/2SM
·           Fannie 97®
·           HomeChoiceSM
·           InterestFirstSM
·           MyCommunityMortgageSM
·          Native American Housing Loans
·          Pledged-Asset Mortgage
·          Rural Housing Loans
·          Simultaneous Seconds Mortgage

Home Construction & Renovation
·          Energy Efficient Mortgage
·          HomeStyle® Construction-to-Permanent Mortgage
·          HomeStyle® Renovation Mortgage
No/Low Down Payment
·          Community Solutions
·          Energy Efficient Mortgage
·           Fannie 3/2SM
·           Fannie 97®
·           Fannie Mae's Community Home Buyers ProgramSM
·           Flexible 100SM
·           Flexible 97®
·           MyCommunityMortgageSM
Reverse Mortgages for Seniors
·          HUD's Home Equity Conversion Mortgage
·           Home Keeper®
·          Home Keeper for Home Purchase
Special Financing
·          Loans for People with Disabilities
·          Native American Loans
·          Rural Housing Loans
 
HUD FHA loan
·          Fixed Rate Mortgage
·          Adjustable Rate Mortgage
·          Graduated Payment Mortgage
·          Growing Equity Mortgage
·          Rehabilitation Mortgages
·          Energy Efficient Mortgages
·          Mortgages for Condominium Units
HUD Insured Loans for Disaster Victims
HUD Insured Reverse Mortgages for Elderly Homeowners
 
VA approved loan programs
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• May. 27, 2008 - Owning a Loft As Investment Property

The following is a list of assumptions used to make the investment analysis that accompanies this presentation:
 
  • Investor wants to maximize wealth and will reinvest positive cash flows.
 
  • The investor's tax bracket will remain stable throughout the holding period.
 
  • There will be a constant appreciation rate during the holding period.
 
  • Current federal tax laws are considered and only applicable straight-line depreciation will be used.
 
  • The mortgage on the property is considered to be an interest-only loan with no principal reduction.
 
  • Rent and operating expenses will remain stable throughout holding period.
 
  • If negative cash flows result, an interest charge will be made at the same reinvestment rate to offset the opportunity cost of being able to use that money elsewhere.
 
  • The marginal tax rate of the investor is used to determine the impact of this investment regardless of what else the investor may do in this tax year.
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• May. 24, 2008 - Seller Closing Costs Revealed

Delivering the bottom line to know what you are going to walk away with.  Do you know how much equity you can transfer out? 

Seller Closing Costs

       
       
Sales Price     $200,000.00
Unpaid Balance     $175,000.00
Gross Equity     $25,000.00
       
       
Real Estate Fee   X #VALUE!
Transaction Fee     $0.00
Owner's Title Policy     $414.00
Discount Points   1.00% $1,230.00
Tax Certificates     $50.00
Filing Fees     $50.00
Document Preparation   $150.00
Laclede Gas     $150.00
Courier Fee     $25.00
Occupancy     $50.00
Total Expenses     #VALUE!
       
Net Equity     #VALUE!
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• May. 22, 2008 - Why Buy Someone Else's Building When You Can Buy Your Own

"Why Buy Someone Else's Building When You Can Buy Your Own"

Rent vs. Own Analysis

       
       
Purchase Price     $227,500.00
Times Appreciation Rate   5%
First Year's Appreciation   $11,375.00
Monthly Appreciation   $947.92
Annual Property Insurance   $600.00
       
Percentage - Down Payment   5%
Mortgage Amount     $216,125.00
Interest rate     6.25%
Term of Mortgage     30
Solve for Monthly Payment   $1,330.72
Solve for Unpaid Balance after 1 year   $213,592.46
Principal Reduction     $2,532.54
Average Monthly Principal Reduction   $211.05
       
Annual Interest (interest only)   $13,507.81
Plus Annual Property Taxes   $2,231.00
Total Tax Deductible Items   $15,738.81
Times Marginal Tax Bracket   25%
Total Tax Savings     $3,934.70
Monthly Tax Savings     $327.89
       
Monthly Payment (P&I)   $1,330.72
Plus 1/12 Annual Tax and Insurance   $235.92
Total Monthly Payment   $1,566.64
Less Monthly Tax Savings   $327.89
Less Monthly Appreciation   $947.92
Less Monthly Principal Reduction   $211.05
Net Cost of Owning     $79.78
Monthly Rent for Comparison   $1,200.00
Less Net Cost of Owning   $79.78
Monthly Cost of Renting vs. Owning   $1,120.22
Annual Cost of Renting vs. Owning   $13,442.62
       
All figured are based on assumptions according to each individual situation
Does not include $221/month condo fee.  Add this to the net cost of owning per month
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• May. 20, 2008 - Need a Ride to the Baseball Game?

One of my local favorite pubs in downtown St. Louis.  This place has a shuttle that will pick you up prior to the baseball game, offer you a beer and pick you up after the game for FREE.  How could it be FREE?  Brian McGowan that runs the Green Sheet advertising route is an awesome tour guide and enough entertainment to miss the game and just ride the bus.  Check out Flannery's prior to the St. Louis Baseball Cardinals Games.

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• May. 18, 2008 - My Favorite Furniture Store Downtown St. Louis

My favorite furniture store downtown.  The last time I walked into this place I laid down on one of their couches and almost fell asleep.  Be sure to pop by and see their trendy furniture at reasonable prices.  If you live in a loft downtown St. Louis then you will definitely want to see what is in store.

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• May. 16, 2008 - Biggest Problem FSBO Face

Understanding and performing paperwork

There is an increasing amount of documents and attachments that must be included in every sale.  Some closing officers are even having the parties sign an agreement that they will sign additional forms if it is discovered that that they have been accidentally omitted.

Specific disclosures can be required to be given to buyers prior to them seeing the property for the first time and others prior to entering into a contract, and still others prior to closing the transaction.    A bill of sale is generally required when personal property is included in the sale but special care needs to be taken so that it doesn’t affect the mortgage amount.

Specific types of buyer financing require specially promulgated contracts.  Understanding which sales contract to use is important to protect the rights of all parties.  It is also necessary to know what special provisions to include.

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• May. 14, 2008 - Podcast with Jim Cloar - President and CEO of Downtown St. Louis Partnership

Downtown St. Louis is Alive!

Download this episode (33 min) 
Downtown St. Louis is ALIVE! Check out the downtown living tour this May 3rd and 4th noon to 5pm to see all of the available residential units for sale or lease. Cost is only $5. Start at either 9th and Olive or 20th and Washington. Listen to Jim Cloar, President and CEO of the Downtown St. Louis Partnership, talk about all of the exciting things that are happening downtown. He mentions transportation, the new grocery store, perception of crime and more. This is a show you do not want to miss.

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• May. 12, 2008 - Downtown Clean Team

Everyone deserves a break.  Especially those who keep the streets clean.  I am happy to say that they have done a wonderful job making Downtown St. Louis a clean place to live. 

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• May. 9, 2008 - Can you SPARE a Quarter?

There is nothing better than walking to your car after a baseball game and find that your friend the parking meter had expired by 2 minutes.  Good thing these suckers are free on the weekends.  If you can find a friend who lives downtown in one of the lofts then see where there are free spots in the alley.  Save some quarters for your gas tank instead.

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• May. 5, 2008 - What's going on in the LOU?

 
Sprint Store and a coffee Shop in the Meridian
 
Bridge & Tunnel NY Style Pizza in the Old Days Inn across from Copia
 
Senior Julio Mexican rest. open in the old Have a Nice Day Cafe location in Union Station
 
New Shuttle Service openning on Market & Jefferson
 
New Pet Rescue/ adoption place at 2722 Washington 533-POSH
 
Maurizio's remodeled & new name: Maurizio's Pizza & Pasta Bowl They added 7 Pasta dishes. Steve Scaglioni is the owner. He might have some good words for a podcast for you. He visits the restaurant almost everyday.
621-1997 is the restaurant number. Tell him I said to talk with you. We have lunch a few times a week. He is extremely intelligent. His other business just went public on the Nasdaq.
 
Hannegan's on the Landing is now do lunch delivery M=F 10:30=1pm
 
Business On The Mound - is a local internet radio show that plays every Thursday. They pitch for new businesses and up and comers. (I suggest you contact Bryan Kress 847-971-1001 He would love to put you on his show. You are doing good stuff.) www.businessonthemound.com
 
F15teen - has a limo service for Baseball season
 
King Louie's Popcorn is opening a second location in South County Mall - currently in Union Station
 
Gus' on Tucker is planning on changing to a Pet Care & Supply Store - Jamie's/the owner says his wife has been a vet for years and downtown needs the service.
The plan to use the entire building/ 3 floors
 
Robert's Brothers are constantly working on their location next to Wasabi on Washington. Looks like 4 mall type stores to be available as a walk-in from the sidewalk situation.
 
Ben, Brad & Zachary have finished remodeling the old Marte's building into three storer fronts on Washington & 14th and a bar/restaurant facility in the back half of the building.
They also have done an excellent job designing their Monkey building into offices and retail store fronts for Erlich's Cleaners and a shoe store *(I don't remember the name) in the front of their building. The conference room is like a room from the future: all bright white with glass walls and tables and bright white swivel chairs on wheels. An excellent meeting room.
 
The building across the street has been acquired by a bank and is currently being leased out at very affordable rates.
 
City Museum has expanded to summer hours. Sorry I don't have them at my desk at this moment.
 
I'm told the Park Pacific development at Olive and Tucker is still moving.
 
Blue Urban is auctioning off lofts next to the baseball stadium soon.
(There's a podcast for you. They auctioned off one of their buildings last year. Sold every unit in a day. A
contact: Glenda at 436-2200)
 
A new boutique will be having a Grand Opening in the Bogen (Tucker & Washington/Bogen Bldg) the 27th of March. California Clothing and such I believe. More boutiques are what Ben, Brad & Zachary and trying to bring back to the Washington Avenue Loft Area.
 
KYO has remodeled and converted into two entities:
Sugar Lounge on the old Inferno rest. side and a kind of cocktail lounge restaurant on the west side of the building. Very nice interior. They haven't sent me any info yet. Doug who previously started KYO is still associated with the operation. Megan from Lucas PArk Grille is now working their.
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• May. 2, 2008 - Frequently Heard Pricing Objections That Have No Relationship to Value

Frequently Heard Pricing Objections That Have No Relationship to Value
 
  • "Another Agent said it was worth more." – It isn’t an agent that puts a price on a property. It is established by the market which includes what similar properties have sold for recently and what the supply and demand is currently.
 
  • "Our home is nicer than those houses." – This is a subjective opinion, generally, from a biased individual (the seller). What is “nice” to one person may not be to another.
 
  • "People always offer less than asking price." – This makes the assumption that everything is over-priced and that isn’t the case. There are lots of properties that sell for full price or sometimes even higher. By over-pricing a property to allow for the buyers negotiations actually encourages lower offers.
 
  • "We can always come down on our price." – Studies have shown that the longer the home stays on the market, the lower the price will be. Sometimes, it can be lower than what it would have sold for if it had been priced properly in the beginning.
 
  • "We have to get that much out of our home." – There is no rational reason why a buyer should pay more than fair market value for a person’s home just because the seller has a need for the money. The buyer usually thinks that they have a good need for the money also.
 
  • "My neighbor was able to get his price." – “His price” may be less than he was asking and the only way to know is through examination of the MLS or county records. Many times, this objection is a misunderstanding about what the neighbors “thought” the property sold for.
 
  • "Let's try it at our price for a month or so." – Trial and error is generally not an acceptable way to price a home. The initial price enthusiasm of the market generated by a new listing is lost and can’t be regained.
 
  • "The buyers can always make an offer." – Unfortunately, the correct buyers who might make an offer won’t even be looking at it because it is out of their price range. Buyers don’t want to look at homes they can’t afford just to get their hopes dashed and have to downsize their realities.
 
  • "We paid more than that for our home." – Regardless of the reason, ignorance of value or downturn in the market, appraisers don’t care and neither do the buyers. 
What you do and do not do have an effect on how much the home sells.
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