I got the following question and decided to turn it into a blog.

Hi Dick -

I'm curious, how do you see third level domain names playing a role in someone's technology plan?

Happy holidays,
- Brian

Well Brian and everybody else I see 3rd level domain becoming a standard for the real estate industry.  First your website, by having the ability to direct to a 3rd level you can place anything on that site.  It's almost like having a seperate website connected to your main site.  On my site so far I have build 6 3rd level domains to promote products or services which is like a landing page before I send them on outside my site.  If I were a REALTOR I would have a 3rd level for every listing where I would post a flyer about the listing, including a photo array of the inside of the house.

The other reason is the big one, Smartphones are selling 4 to 1 to computers, there are more Smartphones in the world then computers.  On each one of my listing I would have something like http://123mainstreet.DickBetts.comon the sign in the front yard.  All the folks with Smartphones could sit in front of my listing and pull up the flyer about the house and view the photo array.  Once the house is sold I could hang a sold sign and change my 3rd level to give more information about the sale.

My hosting company gives me the ability to track the number of hits per page, so I could feed this information to the seller and also see if my advertising efforts and cost are paying off.  If I just had a listing page then I could not tell which house they were looking at.

Going along with the 3rd level domain is an email address like 123mainstreet@DickBetts.com which I would color code in Outlook to easily track that listing.

There is so much we can do with 3rd level domain, this is only a taste of how I think we all will be using it.

Dick Betts

National Speaker