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December 2006

Craig Proctor
Posted: 8:55 AM, Dec. 20, 2006

Craig Procter has the right ideas to grab the leads in advance. And I do mean advance maybe up to 2 years out in the future or more.  Is that a bad thing?

It is if you can't follow up until they hatch.  You do have to pay him $150/ mo or more just for the site,(but he'll give you 3 months for the price of one to try it out) then you have to use ppc or some type of advertising to get the clicks.  In my market you will need to spend another $500 or more per month to get on the first couple pages for PPC, or maybe be on the first position for a few days and work those leads. For me this has been a learning process and Craig Proctor's sites teach a lot.  But you do have to realize there are 1000's of agents using his sites, and I'm sure you'll get more bad feedback then good. 

But that's the same as agents  that make it in Real Estate vs fail. Of course is $4mil per year making it or not, it really depends on what you need and what motivates you. In Charlotte
one of the top agents is Holly Pasut and she made the Wall Street Journal top 200 list and she uses Craig Proctors site.  She uses about anything you can think of to advertise so I'm sure his site has worked for her.

I'm tempted to try out his site every so often again, but have resisted, for think with the right web designers and follow up system you can do the same for yourself.  In my case time will tell!! And I'll let you know and maybe tell you who my web designer is too!!!  Just might partner up with my web designer and sell Craig Proctor look-a-like sites for less, who knows.

Gary L Mitchell
garysells@carolina.rr.com


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Craig Proctor And His Product Line
Posted: 8:55 AM, Dec. 20, 2006

"Mike Royce" "  wrote:


I would like anyone who  can tell me the pros and cons of investing into
Craig Proctor's website  etc. Looks interesting. Thank you.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>


I went to one of Craig's seminars a few years ago. It was extremely
overwhelming, IMO all they want you to do is invest your money in
everything else they were selling.  There were some good ideas he had, but
he had Talking House, his website, his coaches, an 800# company, tapes, I
can't remember everything there but it was sell, sell, sell!  So if you
did sign up for his website, I'll bet you'll be getting tons of email for
his other services.  I don't believe he is about helping out us agents, he
is about Craig Proctor.

I'm sure anything he can offer in his website, you can get the same thing
with Point2 and probably better customer service.

Sandy Auer
sandyauer@montaguemiller.com


Comments (2)

Todd Bates and His Program
Posted: 9:13 AM, Dec. 18, 2006

What's funny is that many of the more "credible" marketing  gurus &
companies will tell you that many of us spend too much  on things like
coaches, and they can offer you suggestions on how they  can help you
reduce those costs.
Guess it depends on which sales  pitch hits you the right way.

Bill Keegan

Bill to expand on  what Todd means is that he feels we spend too much on the "fluff". I am sure he  HIGHLY agrees we should spend $ on coaches as he also offers coaching  himself.

He is a fan of low cost marketing pieces with effective messages  and not fancy, eloquent designs that is a waste because you do not have the  right message for people to call you.

I like to send out 5."5 x 8.5"  color on both side post cards, he feels we should save money and send smaller  and color on one side(but we can go bigger if we want). The word I keep hearing  from his free weekly calls is "MESSAGE" 
If your message is not good, no one will  call you no matter what your marketing pieces look like. I have picked up many  good ideas from his free calls that I have implemented and seem to work so I am  highly considering to buy his whole  system.


Michael  Trinchitella


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Getting Ready for 2007
Posted: 5:31 AM, Dec. 14, 2006

Top 10+ Steps to Creating a Great 2007

Now is the time you should be doing your business planning for next year. Sure, the year isn’t over. You still need to take a look at how you can make a big impact in your results between now and the end of the year. However, you can make sure you hit the ground running on January 1st by knowing where you are going and how you plan to get there. Much has changed in the last 12 months; your plan can not be based on the realities of the past, but must contain some new strategies to leverage the understanding you have of what the 2007 consumers are going to want and need from you. In addition, your clarity of what you want out of your business is key to being happy and relaxed!

 

Here are my top 10(+) steps to get your business plan working to give you maximum results in 2007

Start by completing 2006

1. Block The Time: Make an 8 hour appointment on your calendar to do planning for the coming year no later than the end of November

2. Gather your 2006 numbers. Research for the first 3 Quarters of the year, looking at the critical numbers. Here are some you should know. There may be others that you track fro your personal effectiveness as well:

  • Total Dollar Volume
  • # of Units
  • Average Sales Price
  • # Hrs. worked
  • Value of your time hourly
  • # of Presentations made/closed
  • # of Buyers worked with/sold
  • Marketing Budget/effectiveness

3. Write down: What worked? What didn't? Look for trends, for places to raise standards, strengthen systems. Every single transaction should be a learning experience. This is especially true with the ones that fell thorough. It is equally important to see where you have strengths. This allows you to leverage the strengths and do more in the areas that you have an affinity for.

4. Write down: What did you learn? Asking yourself this question is a good habit to get in after each listing appointment, buyer representation or contract. Then at the end of the year, you'll just review so you can learn from it and be even better next year.

4.5 Plan the next 2 months to give it your all in the last couple of months. This helps finish the year with a bang and sets you up to have business that is going to close in early 2007! Take a calendar and identify the days you are going to take off. Then plan appropriately for the days you will be working by seeing them as peak performance days. Stay very focused on dollar productive activities.

 

Now, you can look to the future and plan 2007:

"Don't ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive."  Harold Whitman

5. Create or review your Escape Plan How many years do you plan to work in real estate? What is your financial independence number? Your goal each year should correspond to this long term thinking.

6. Set Your 2007 Goals What goals are going to motivate you? How do they fit with your escape plan? Are they big enough to create reserve? Remember-this should excite you and give you a real stretch-either in making more or working less.

7. Determine the Market Segments Determine what percentage of your goals will come from what niches or market segments? Most agents should have 3-4 market niches, such as Past Customer/Clients or Sphere, Internet Leads, Farm Area, Price Range or type property (ranches, waterfront).

Take a look at the 2006 numbers and see what percentage came from each niche last year. Then project, given strategies you will put into place what will be generated in the coming year.

8. Allocate your Marketing Your marketing budget should be 10%-30% of your gross. Look critically at where it was well spent last year. Can you increase that? With the market segments you intend to focus on, where could you spend marketing dollars to increase your brand recognition and results? Try to creatively find ways to get known and remembered that don't involve advertising where all the other agents are. Perhaps a moving truck, regular client get togethers, an ad in a rental magazine for first time home buyers.

9. Where are the bottlenecks that could limit you? If your goal is big enough, it will be stretching the limits of what worked structurally last year. Imagine that you are already producing each month what your goal is for 2007. What will you need to add to be able to do that? A virtual assistant? A better website system for automatic follow up? Some new tools to WOW the buyers and sellers? A tablet computer? Plan these things in your budget for 2007.

 

During 2007

 

10. Set times for monthly, quarterly reviews and course corrections  Schedule these on the calendar now. Just as you'd do for any trip, check regularly with the map to make sure you are on course. When a bridge is washed out, you find a way around it by another road, instead of sitting in front of the washed out bridge crying. Stuff will happen next year. Course correct, have a Plan B and as there are shifts in the marketplace, don't be afraid to re-invent and create new strategies.

 

 

 

10.5. Relax and go with the flow. After the planning is done, allow yourself to have the flexibility to adapt to what comes at you. There may be opportunities, people or events that take things in a very different direction. Look for the opportunities all the time and trust the flow. You are attracting to you. If you relax and have trust in yourself, the vibrations you are putting out and those you are attracting will provide what you have envisioned and intended. Your biggest job is to have a very clear vision of what this should look like. Then have fun!

Although we have been made to believe that if we let go

we will end up with nothing, life itself reveals again and again the opposite;

that letting go is the path to real freedom.

Sogyai Rinpoche

 

 
 
Hugs & Smiles,
Joeann Fossland e-PRO,GRI, PMN
MRE Society, Certified e-PRO Trainer, Master Certified Coach
 
RELAXED Real Estate for MAGNIFICENT Agents!
 
Visit my blog: Http://Blog.Joeann.com
************************************************
Advantage Solutions Group
(520)744-8731         744-8732 Fax
PO Box 133, Cortaro, AZ 85652   
http://www.joeann.com  mailto:joeann@joeann.com
 
Supercharge Your Business:www.joeann.com/realestategame.htm
or The FSBO Game www.FSBOQUEENS.com
 
Only $20 can help make a HUGE difference with impoverished women worldwide. Please help me help them by contributing to Web Women Giving Circle 
 
I've lost 20+ pounds and you can too: www.joeann.com/health.htm
 
"Life is too short to perfect your weaknesses" Joeann Fossland
 
 

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Set Your Goals To Raise The Bar
Posted: 8:43 AM, Dec. 12, 2006

Have you ever committed to a goal and as the deadline looms in front of you, you wonder what were you thinking when you set that that large, now seemingly impossible goal?

As I work with my coaching clients, I encourage unrealistic goals. They are much more fun, borne of passion and possibility. Too often we see ourselves capable of only the small, manageable, ordinary goals. It makes us very uncomfortable to say we'll do something that we have no evidence we can do. Yet, there is an excitement in pushing ourselves beyond what seems possible. I believe, in fact, one of my jobs as a coach is to see my client BIGGER than they see themselves. The people who have inspired me most in my life did that for me and I am eternally grateful. So, in Napoleon Hill's words, "If you can conceive it, you can achieve it."

Lately, I've been attempting to grow and stretch myself. If you haven't seen the movie, The Secret, I highly recommend it, if you are doing your business planning for 2007 and are ready to go for what you REALLY want. Heck, you can even watch it for free on YouTube.

So, when, in response to their challenge to raise $1 Million for CARE, I told the folks at More Magazine I had a giving circle and we were going to raise $100,000, I believed we could do it. I figured I could find 20 other incredible women who would each take on raising $5000 each and we'd be in like Flynn (whoever that is!). They even published  my comment "we were going to do this, no matter what!", for heaven's sake!

Lots has happened....Isn't that the way when you set a big goal? The circumstances that are the roadblocks are great excuses! Most reasonable people will agree with you when you explain what happened. Maybe you got sick or the market changed or you had to move and start all over. Whatever the excuse-it is logical. I will spare you the details with my goal, because I don't for a minute believe I want to use any of them as a substitute for getting the goal. That's what usually happens: we end up with or goal or the reasons why not!

Now, another inspiring force has been the book, The One Minute Millionaire, where the heroine needs to raise One Million Dollars in 90 days to keep from having her children removed from her. The great question I ask myself and sometimes my coaching clients is, "If someone's LIFE were at stake if you didn't make this goal, would you be doing anything else?" Now, it doesn't always mean you are going to stop everything and do that...But it is a great measure of how important this really is. Maybe the goal is a wish. Maybe you are in your own way thinking this goal is too big for you when it isn't-you just can't do it alone.... Because, truly, every day, your life IS at stake when you don't do what you are really capable of.

So, what has this all to do with me and my goal and you and yours? I will share with you what it has to do with mine and my hope is that you can use this to finish your year where you want to be or find something here to empower and motivate you to be outrageously intentional in getting your goals for 2007.

The deadline for my goal is December 31, 2006. We have raised or have committed pledges that total $19,225.41. So...that leaves us $80,774.59 short. It would be easy to say, "Oh, well, raising $20,000 will make an incredible difference (It is enough to send 400 girls in Afghanistan to school for a whole year) and that's the best we could do." But, I am crazy enough to approach this from the standpoint of, maybe this is a good place for me to walk my talk. It's easy as a coach to tell others they can achieve whatever they can conceive and to go for it as their life depended on it, but when the rubber meets the road, am I willing to put everything to test? Am I willing to pull out the stops, even if it means some people are tired of hearing about this and wish I would shut up?

So, if you will indulge me, I intend to GO FOR IT! I want to prove, in spite of the odds...miracles can happen and I know I need to stir up some cosmic dust to do that and am willing to work to pull this off. I know the power of community and many of you have already, generously given support. When I called it the WebWomenGivingCircle, I envisioned the thousands of people that 20 of us could reach with all the communities we were related to. But, I know there are also people who don't realize that $10 can make a BIG impact or think they wouldn't make THE difference. If each person who reads this donates $10, we will make our goal and if you can donate more, all the better(Heck, if you have $80,000 or know Bill Gates..that'd be ok too!)

Are you in?????? Do you want to be involved in making a miracle happen, so you can also see you can remember this when your goals look impossible?

Here are the ways we have devised to make it a win/win:

1. Buy a premium package. It is a business expense.  You get a business plan, a negotiating program, a book or two, a free website or great discount, Bigwig Business Planning Software, a free Real Estate Game, and a Gold membership to the RealEstateKitchen! And ALL OF YOUR MONEY GOES TO CARE

2. Buy your Christmas gifts through our Amazon link and we'll get an affiliate payment that will all go to CARE

3. If your friends have enough stuff and you want to give a gift of appreciation that will make a difference and touch lives (instead of waistlines!) Nominate a woman who has inspired you at www.InspiringWoman.com for $10 or more(it's up to you)

4. Or, you can just give the money directly to CARE

5. And, if you are a Blogger and would like some more traffic on your blog...book a visit from me on our upcoming tour!  We could use a few more bloggers to participate. In a nutshell, we set a date, I post it on my website as an event with links and love and hugs to you. Then, on the set date, you post an interview (we'll conduct it via email, to keep it easy on everyone) that we call  a stop on the CARE tour and everyone clicks through that day to read and love your blog (or web site). Book a date here!

6. Pass this along to 3 friends you think would also like to make a difference and could afford $10 (or more!)

Are you in????? Can you help me prove a seemingly impossible goal can be achieved? I need your help for it to happen, but together, I KNOW Miracles are possible!!!

Joanne Fossland 
http://joeann.realtownblogs.com/

 


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Business Planning with a Coach
Posted: 9:07 AM, Dec. 6, 2006

Thanks Chris and to all the other responses.  I really spent some time on
this, and after hearing many sad tales from realtor families, divorces, etc.
I thought it would be appropriate for the public to know just what it is
that we do.

With the consulting class I'm teaching, this is a big issue.  Don't work
with those who don't appreciate you. Get paid for what you do, work only
with those that you like and who trust and appreciate you.  With that said,
don't ignore your family or friends.....one day will come when you need them
and if you have ignored them for 20+ Years, you will not have their love.
It is too easy to backburner life for real estate, what is more important is
to make real estate a backburner to your life.

Just my ..05 ( yeah, I charge more now ;-) lol) but for those who are in the
midst of doing their 2007 business planning, and want to incorporate work
and family/personal time, you may want to consider a coach.  I can recommend
two that I know personally can help you grow as a person, a business, and a
family.  One is Joeanne Fossland,
http://www.joeann.com/ and the other is
Rossi
http://www.rossispeaks.com/

I've also heard good things about Matt Ferrara and I had the chance to
listen to Darryl Davis at the NAR convention in Orlando a couple years ago,
and I think he is fabulous as well.

Whatever you do, while planning on how to change your business in 2007, it
may be a good idea to browse for a coach and get some help on what you want
to do to get you where you want to be.  A lot of people view this as an
"expense".....I view it as an investment in your future.  Sometimes it takes
someone else to hit you over the head. 

I recommend taking a few minutes out of your day and thinking about what you
want to do next year.  What did you do last year? How much did you make? Do
you want to make more, spend less?  How will you make that happen? Do you
have a wicked market that is very competitive? If so, how can you stand out?

It is now time to think of this, and if you need some help, hire a coach.
The money is well worth it if you get on track and do more deals, or if you
just get more free time to spend with your family.

I have my plans all set for next year. I know where I'm going, and I know
how to get there, but it wasn't without a lot of help from others.

Think about it: insanity is doing the same thing, but expecting different
results.

Paula Bean
Orlando, FL


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