Well, today was a fun day.  This morning I met a mentor of mine - Saul Klein of Internet Crusade - for the very first time.  Saul brought his e-PRO road show into Sacramento and made a presentation about the virtues of going e-PRO to about 50 Sacramento area REALTORS at the Sacramento Association of REALTORS.

I became an e-PRO, or certified real estate internet professional, last May.  Since then I have be learning from Saul and his team at Internet Crusade, as well as some terrific agents from across the US and Canada who are active members of the "RealTalk" and "e-PROTalk" online communities.  I have gathered some great nuggets of industry knowledge, buyer/seller experiences and entrepenuerial ideas from my new found online colleagues. 

Additionally, thanks to Saul, John, Mike and everyone at Internet Crusade for providing "RealTownBlogs" which has provided me and other wired real estate prefessionals to post our ideas and thoughts in our very own blog.  Saul, et. al., are simultaneously, mavens, connectors and salesmen - all in the very best senses of the words. 

As PR guru and author Jack Trout would say, we (REALTORS) must "differentiate or die."  Each of us must move forward with the times to better serve our clients and our financial futures.  Learn how to use technology as a differentiating factor in your business and avoid becoming a real estate dinosaur.

For those who have not yet and received the e-PRO professional designation from the National Association of REALTORS I would strongly urge you to take the time to do so.  Becoming a certified internet professional is critical to every real estate professional achieving success in this wired world we live in. 

Lastly, if you get an opportunity to see Saul, Mike or John when they are out on the road please take advantage of it.  They will inspire and invigorate your mind and provide some terrific internet marketing ideas to improve your efficiencies and relationships with your clients.