Well, it seems the mainstream media just may be beginning to understand the purpose and power of blogs.  Today's Sacramento Bee Business Section carried an article entitled "Going to the Blogs" by Bee staff writer Mehul Srivastava.  While it doesn't say business is using the medium to its potential it does recognize the potential impact it will have on commerce in the future.

Once again, it appears REALTORS® are taking the lead in incorporating this new medium into their businesses.  The lead example in the article was about Jonathon Lockwood a real estate agent in the community of Cameron Park about 45 minutes east of downtown Sacramento.  Jonathon said he began blogging back in 2003 and has found the medium a great source of cultivating prospects and a productive source of leads. 

The Bee article stated that a survey done by the Pew Internet & American Life Project indicated only 5% of the 25-30 million blogs out there currently are used for business.  What the Bee article points out is that while many of the bloggers who are using the medium for personal communication will eventually be the prospects, buyers and clients of businesses as they mature.  Those who live for instant communication via instant messaging are more inclined to the blog form of information gathering.

For those who have been reading blogs from the sideline I would encourage you to jump and give it a try.  Blogging can be as simple or difficult as you like because it is what you make of it. The great folks at Internet Crusade have established a blogging program called RealTownBlogs that is a truly exceptional (and FREE!) resource for REALTORS® who want to try the new medium.  So, don't be bashful.  Jump right in and give a try.  You will be glad you did.