
Tower Records is a readily recognizable player in the retail music business with stores across America and selected stores around the globe. But before Tower Records was born in a corner of the Tower Drug Store by a young Russ Solomon there was Sacramento's Tower Theater.
The Tower Theater opened its doors on November 11, 1938 with the motion picture "Algiers" about a jewel thief and his beautiful love interest. The film featured two relative newcomers in the pre-WWII era, the actors Charles Boyer and Hedy Lamar. Price of admission was 25 cents for adults and 10 cents for children in 1938 and included news reels and cartoons. Over the intervening years the theater's "big screen" was replaced with three smaller ones. The theater now accommodates 1,150 seats on three more standard screens.
The significance in 1938 of the new theater to the City of Sacramento was unmistakable. The City actually renamed "Y" St. " Broadway in honor of its addition to the cultural promise the theater represented to the Sacramento community.
Through the passing of time the Tower Theater has become a true Sacramento landmark. A symbol of the grander architechtural days of the past. With it's wonderful classic art deco style, palm trees and plenty of neon it is definitely from the golden days of Hollywood. Its location at the corner of Broadway and Land Park Dr. servers as a fitting and welcoming entry to one of Sacramento's finest neighborhoods - the tree lined streets of Land Park.
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