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When linking, be safe!
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Group OrganizerFeb 10, 2009 11:31:24 AM
Many newcomers to SEO may find it difficult to distinguish REAL SEO from ordinary Search Engine Optimization, which uses tricks to try and get clients found by search engines. When major search engines such as Google and Yahoo discover websites using these "Black Hat SEO" techniques (attempting to redirect search results to particular target pages in a fashion that is against the search engines' guidelines) can even result in your website being banned.
For example, a few years ago, Google banned reciprocal linking as an approved way to build links and changed their algorithm to exclude total links, reverting instead to inbound links only, net of outbound. Building these rich linkages between related pages is a very different thing than link farming or reciprocal linking.
What is a link farm?
Link farms are websites that have lots of inbound links to increase their search rankings and Page Rank. Such sites can contain lots of links to unrelated websites. Sometimes there are also networks of link farm sites that link to each other (reciprocal linking). Using link farms violates Yahoo and Google's Webmaster Guidelines and will not improve your ability to come upon the first pages of the major search engines..
Search engines are very strict with blocking link farms. Most of them ban such sites completely from being indexed and displayed in search results. Furthermore, you may also lose your ability for anyone to find you if you get banned by Google.
Link farms are websites that have lots of inbound links to increase their search rankings and Page Rank. Such sites can contain lots of links to unrelated websites. Sometimes there are also networks of link farm sites that link to each other (reciprocal linking). Using link farms violates Yahoo and Google's Webmaster Guidelines and will not improve your ability to come upon the first pages of the major search engines..
Search engines are very strict with blocking link farms. Most of them ban such sites completely from being indexed and displayed in search results. Furthermore, you may also lose your ability for anyone to find you if you get banned by Google.
Yahoo's Site Guidelines
Google's Site Guidelines
Why would anyone continue to sell methods that are banned? Unfortunately, some vendors want to try to obtain for free what they know works well when fairly paid for. We would rather pay submission fees to hundreds of online directories and know that our clients will be registered and indexed than simply wave a wand and hope that they will be. Also, linking is a constant thing, and we re-link everyone every six months. That's expensive, but then again, our clients count on us to KEEP them succeeding and on page one. Our clients trust us to do nothing that will put their online marketing efforts at risk. They're right. We won't.
Caroline Wethington
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