Good SEO will not overcome poor marketing practices

Caroline Wethington

Information Technology

Newport Beach, CA

January 20, 2009

Good SEO will not overcome poor marketing practices

Getting people to your site is just step one; once there, you must handle them properly and respond to their inquiry within four hours, maximum.

Enable your website's notification system to text message all Internet leads directly to your cell phone so that you can make this requirement happen.

Does someone respond individually (not just with an auto responder) to each lead immediately? The Massachusetts Institute of Technology (MIT) conducted research into the effectiveness of online marketing and found that leads contacted within one hour of submission were 10 times more likely to result in successful contact than those not contacted within one hour. An auto-responder is better than nothing, but a personal phone call is even better: not only are you likely to find the submitter still at their computer and available to talk, you will absolutely blow the submitter away with your superior service.

The best SEO will not overcome bad business practices and lackadaisical lead follow up.

Recently, a client was troubled because he 'wasn't getting many leads this week.' We had him check his cell phone and he found that one of his clients had been feverishly text messaging him from London saying "I am ready to buy today!" Seven others were trying to reach him to look at specific properties. No product can overcome lack of immediate follow-up.

Caroline Wethington

Compass Internet Systems

http://Blackwater.RealTown.com

RealTown Approved Vendor

http://www.realtown.com/CarolineWethington/groups/real-seo

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