We are among the most elite real estate professionals in the world, yet at times it seems as if we are more like glorified babysitters for our staff. I have to tell you, this is one of th... [Read More]

There are hundreds of ways to generate leads: advertising, referrals, cold calls, for sale by owners, expired listings, direct mail, 800 number inquiries and the internet, just to name a few. Agents become bogged down with leads from these effective outlets and resources, but end up missing a tremendous amount of revenue from them. How is that even possible when all that effort and money is put into developing new leads?