11 WAYS TO SUCCESSFULLY EXECUTE MARKETING PLANS

1.     Be Clear On Your Message.  With lead generation it’s better to whet a prospect’s appetite than to try to feed the whole meal at once.  If you get one or two main messages about your service across clearly, and at a glance, in a marketing piece (ad, flyer, brochure, sign etc.) you’re doing well.

2.     Don’t Overwhelm Your Prospects. Too much information is as bad as not enough.  Send information to let them know whom you are, what you can do for them, and why you are different from your competitors.  Prospects are inundated with marketing materials.  They do not have time to read and respond to everything that comes to them.  Do you? (Sometimes timing dictates how much information goes out. If more is needed divide it into bite sized chunks.)

3.     Timing Is Everything.  Be careful when you send out your communication. Make sure you reach the target while there is a need for your service.  Don’t market to customers when they’ve finished their buying. Unless you know when they will buy again.

4.     Follow Through. Be prepared to follow through on the program.  Don’t lose the momentum of your supplier, your staff or yourself.  If you go to the expense of marketing (actual dollars as well as your time), don’t quit half way.  Many good marketing programs have ended up on the back room floor because the Agent forgot about his commitment to marketing.  "I don’t have time to send it out" is a popular reason for marketing not working. 

5.     Make Staff Aware. Educate your staff about the marketing program. Make sure they know who is getting the information, what the key message is and how to answer questions. The “staff/sales force wasn’t properly trained” to understand the program, use the material, or just follow through is another great excuse for a program not working.

6.     Follow-up.  If you are running a direct marketing program don’t sit back and wait for the calls to come in follow-up by telephone immediately.. Pro-activity is key.

7.     Go Out And Get Feedback. Talk to your customers, prospects, suppliers and competitors. Find out what worked and more importantly what did not work.

8.     Test Your Marketing. Test your marketing materials in small numbers. Adjust, massage, refine, and improve them as you learn.  See what works and repeat it, see what doesn’t work and delete it. Modern technology has made it affordable for small business marketers to produce short runs economically.  This means you have the opportunity to put out a marketing piece, monitor it, and refine it to increase results and then send out the new version.

9.     Plan Ahead. Know what your next marketing program is before you finish the first one. There are efficiencies in producing materials all at one time.

10.  Have Buyers. Make sure you have sufficient buyers in your database. There is nothing worse than making a sale (getting the listing) and not being able to deliver. Not only do you risk losing this sale but likely, future sales will be more difficult.

11.  Above All, Have Fun.  Prospects and customers want to do business with Agents that are successful, happy, productive and positive.  Find your own marketing suppliers who meet these criteria.

The Above Blog was powered by CKGTV.com you resource for free real estate agent and broker training