As a prudent home buyer for new homes in Georgia (GA), you are probably searching for home builders that offer the best incentives, discounts, promotions and a buyer bonus too; these incentives often include paying the buyer’s closing costs, free options/upgrades and price discounts -- just to name a few. However, don’t stop there. One should seek a lower price and better terms through good negotiations. By obtaining the services of an experienced buyer’s broker (agent), this professional has been involved in many new home transactions that will become your asset. Generally, your buyer’s agent is at no out-of-pocket cost to the buyer, inasmuch as he/she is compensated through the predetermined sales commission that has been allocated by the home builder once a particular new home is sold. This sales commission (marketing fee) is set aside for the licensed brokers (agents) who are involved in the transaction; one represents the builder and one represents the buyer. If the home buyer elects to deal directly with the onsite agent (builder’s agent), then this entire sales commission is simply retained by the onsite agent or home builder. If a home buyer wishes to reduce this commission, one approach is to negotiate directly with his/her buyer’s agent for a home buyer’s rebate.

It’s important to note that a home buyer is really paying for everything through the sales price, whether it be seller paid closing costs, incentives, promotions, commissions and settlement fees. While it may seem on paper that the seller is paying for these things, it’s all accounted for through the sales price, regardless of what has been negotiated by the home buyer; when it is all said and done, the buyer pays for everything through the sales price. The home builder or seller will agree to sell the house at a price point where all these items are accounted for.