"I began wearing hats as a young lawyer because it helped me to establish my professional identity. Before that, whenever I was at a meeting, someone would ask me to get coffee." Bella Abzug

With all due respect to Abraham Lincoln, all real estate agents are not created equal.

Now before you get mad at me, hear me out. I'm not saying it's a bad thing that agents are unequal. It's just the way I see it. For example, if you judge agents by how many houses they sell, they are clearly not equal. Not every agent sells 100 houses a year.

So what I am saying is that each agent brings his or her own unique gifts to the office. And the key is to understand your own special gifts, and then put them to work in a way that not only makes you more successful, but also makes you stand out from all the other agents in your market.

And I honestly believe one reason some agents outsell some of their peers is precisely because they've taken time to - in the words of Ms. Abzug - establish their "professional identity."

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