"Genius is 1% inspiration, and 99% perspiration."  Thomas Edison"Genius is 1% inspiration, and9% "Genius is 1% inspiration, and 99% perspiration."  Thomas Edison

You remember the old saying about the balance of perspiration vs. inspiration in most endeavors of life.  That 99:1 ratio reminds us that after the light bulb has come on, the implementation and the follow through are what matters.

In real estate, blogging and social networking are two of the biggest light bulbs illuminating the field.  Both give potential clients an insight into who we are.  Blogging, the more time consuming effort, requires more time to prepare, but offers more space to state the case that we are experts in the field and in our local communities.  A recent article in Inman's made the point that a blog lasts forever in cyberspace - until we take it out of circulation.  Though we may count our "clicks" in the days after our blogs appear, people can read and be influenced by them two years later.   An update to our Facebook status or a tweet, has a lifecycle of 30 minutes or less.

In both cases, frequency and consistency are what counts.  Neither your blogs nr your tweets have to be brilliant.  What's important is that you do them.  Since blogs outlive tweets, etc., you need to make more contributions more often in that media to make an impact.

Even Thomas Edison would be surprised at what light bulbs look like these days now that energy-efficient corkscrew bulbs (CFLs) dominate the field , but they give off as much light at lower cost for  a longer time.  Adding the little rituals of blogging and social networking to your schedule may be tough time-wise, but how we reach people in real estate these days has changed.  Print ads, calls, and signs won't do it all anymore.