Have you seen the Bud Light commercials?  They are all along the theme of not too heavy/ not to light, which, of course, the taste that beer is supposed to embody. Realtors should take heed of the message.

Scenario One:  Girl breaking up with her boyfriend

Too light:  She tries to sugar coat the break, he misses the point

Too heavy:  She tells him the news and then pushes him out of her speeding car. He stil doesn't' get it and hope they'll still be Facebook friend

Scenario Two:  Man is trying to show off his amazing wonder dog

Too light:  The dog barks, after some prodding

Too heavy:  The man lets the dog drive a few blocks, with a few lawns fortunately the only casualties

Scenario Three:  Woman tries to get waiter's attention in a restaurant

Too light:   "Excuse me, when you get a minute," politely uttered

Too heavy:  "Excuse me, when you get a minute," woman trips the waiter who flies through a plate galss window

Scenario Four:  Woman tries to pin a boutonniere on her husband

Too light:  She sticks it trough the buttonhole; it falls out

Too heavy:  Woman attaches boutonniere to husband's chest with a nail gun, then offers to fix his zipper. He passes.

Real estate agents have to pay close attention to their client's needs and wants when responding to internet marketing forms.  A lead may sign up to receive information about a listing.  We may get a phone number as well as an email address, so we may make a phone call and certainly will put the lead on a drip mail campaign. 

Our quick response may impress the lead, but if he says he does not want to buy for six months or he's just looking, we want to find that happy medium between stalking him and ignoring him during that time.  If you don't call him for six months, that response is too light.  Frequent calls and daily emails would definitely be a response that is too heavy. 

If he says "just looking, you don't need to call me," anything more than an occasional call and monthly emails are responses that are too heavy.  If he says "DO NOT CALL me, I am on the DO NOT CALL list," we'd better listen as our zeal could get us into trouble. 

If's he interested, a whole new set of rules about what's too heavy/what's too light come into play.  By listening to the client, we will know how to find the balance.