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Bob Corcoran Coaching Blog

Blog by Bob Corcoran
Swansea, Illinois

We are an international consulting company that specializes in Performance Coaching and the Implementation of sound business systems into the Brokers' or Agents' existing practice.

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Bob Corcoran Coaching Blog

June 2009

Why Some Agents Sell More Than You

Jun. 30, 2009
"I began wearing hats as a young lawyer because it helped me to establish my professional identity. Before that, whenever I was at a meeting, someone would ask me to get coffee." Bella Abzug With all due respect to Abraham Lincoln, all real estate agen

RIF, RIP for the Sound Bite Generation?

Jun. 29, 2009
"Reading Is Fundamental" and always will be, but many younger people (including young homebuyers), want the short story, not the long one. They want information more MTV than Encyclopedia Britannica. When working with the Sound Bite Generation, print ads

Know Your SEO So Your Customers Know You

Jun. 29, 2009
And you thought that setting up a website and getting your license and perhaps some alphabet certifications was enough to make you stand out in the real estate world! That was "then" - this is now! These days, it's all about SEO (Search Engine Optimiz

Meeting the Interactive Generation

Jun. 25, 2009
Perhaps you saw the most recent edition of Realtor Magazine, that presented the 30 Under 30 winners. All of them, and the many who were nominated and not chosen to be among the top group, share the same vision of how real estate works today. Times may be

One More Time - First Time Buyers are Where he Action Is

Jun. 24, 2009
If you're thinking you just read something here about first time buyers, you are not losing your mind. With the $8,000 tax credit ticking away, this is a hot topic. We tend to think that anyone who can read knows about the credit, but for some people, t

The Top 10 Ways to Use a Real Estate Virtual Assistant (REVA) - Part 2

Jun. 23, 2009
Just in case the first five ways to use a virtual assistant didn't send you running to your phone to order up some service, here are a few more ways to incorporate this service into your work flow.

The Top 10 Ways to Use a Real Estate Virtual Assistant (REVA) - Part 1

Jun. 23, 2009
David Letterman has made the Top Ten list a nightly feature on his TV talk show. He didn't invent the concept, but he's made it popular. Some real estate agents who need some help are often puzzled about what to outsource. In an office, some tasks re

A Good Plan Can Set You Free

Jun. 20, 2009
We've talked a bit this week about my client Clar MacCallum. I remember Char MacCallum telling me that she often found herself reacting to the day instead of planning for the day. "I'd get stuck in reactive mode, dealing with paper jams and phone call

Plan to Smell the Flowers

Jun. 20, 2009
There was a time, maybe back in the ‘60s, when being spontaneous seemed to be a good contrast to the more uptight life of our parents. In our personal lives, taking-a-spur-of-the moment trip or occasionally changing our schedule at the last minute is s

Don't Micromanage - Team Build!

Jun. 18, 2009
As you can gather from what Char MacCallum (see Assign Yourself Top Dollar-Producing Activities) did, a team is fundamental. If nothing else, just hiring one assistant - an in-house or virtual assistant - is one of the best moves an agent can make. Unfor

Assign Yourself Top Dollar-Producing Activities

Jun. 16, 2009
Two thousand three-hundred hours. If you're a typical agent, that's how many hours you'll work this year, according to NAR. That's a lot of time to get sidetracked and end up down an unproductive, frustrating, and rocky road. Has it happened to you? It

Negotiation Tips For a Buyer’s Market

Jun. 14, 2009
During the last five years of the hot seller's market, negotiation skills weren't quite as important as they are now. All you had to do was put the house on the market with a reasonable price and let the bidding begin. Now things have changed. Today, w

Seven Corcoran Clients Among Top 400

Jun. 14, 2009
As a real estate coach, I always walk away with the knowledge that my clients have within themselves the power to be successful. If they employ the tools my staff and I leave them with, they can grow to be powerful forces in their local markets. Last

Make Your Mortgage Broker Your Friend

Jun. 10, 2009
Things change fast in real estate. A couple weeks ago, we were talking about "historically low interest rates." Now, the rates are already moving up.

Make a Good First Impression on First Time Buyers

Jun. 9, 2009
With lots of first time buyers at large in the market, you want to make sure that their first time experience is a good one. As everyone's mother used to say, "First impressions are lasting."

Creating Buyer Urgency in Summer '09

Jun. 8, 2009
As we said yesterday, summer will be a hot time for buyers and the real estate agents who serve them. Many buyers will come to you with great interest in buying a home - but at the same time lulled in into the belief they have an unlimited amount of time

It’s Going to be a Hot Summer! Get Out Your SPF (Sales Preparation Formula)

Jun. 7, 2009
Mark my words, the summer of 2009 will be a hot one for real estate sales. And the absolute worst mistake you can make is not to be prepared. Economists, analysts and the National Association of Realtors (NAR) are predicting first-time home buyers will

Step Out of Your Comfort Zone and Join the Social Media Revolution

Jun. 6, 2009
Can social media and social networking help me? Yes, these new technologies can help Realtors. I'm starting to hear more and more real-life examples of agents and brokers landing regular work via social networking such as Facebook, LinkedIn, blogging,

WOW Your Buyers on Their Time Table

Jun. 5, 2009
Things are changing in real estate as more buyers automatically check the internet when they are house hunting. Agents may laments that buyers who aren't ready to buy take up too much time, but buyers themselves are busy and don't want to be bothered bef

Making the Shift from Top Producer to Successful Broker

Jun. 4, 2009
Has the metamorphosis from agent to broker taken hold? If not, it could be costing you and your real estate business some big bucks. Brokers, it is time to knight yourself as CEO. It is just the way things are: you make money, you pay taxes. Do not go wh