I remember my first time at a convention for Smarter Agent, a mobile software company I had just started to work for. I was nervous initially, however I realized that there was nothing to fear since I was used to presenting in front of large audiences. For those that don't know, the best technique to prepare for a convention is like you were preparing for a major board meeting presentation. It is essential that you know your product in and out. Try to answer all the questions you might have yourself and dig further for potential unforeseen circumstances. Leave nothing unanswered! This way as prospects approach you, they can be assured to get all questions answered.
Prior extensive research led me to an interesting article on the internet about "How to rewrite an elevator pitch". Something so short, but yet intriguing enough to capture people's attention. This conclusively led me to a client approach plan:
- Start with a captivating saying. → The Prospect begins by agreeing with you.
- Draw emphasis on the specific case of the truism. → The prospect now has an indented need.
- Define what you can do for the prospect to satisfy that need.
- Prove your point with quantifiable measurement that will deliver results.
- Call to action and get the sale moving into the next step.
As the first day rolled into its peak hours, I started to get a grasp of the variety of client questions, needs and concerns, which I then countered intuitively turning them into product related solutions. Evidently, it created a lot interest for our mobile marketing solution. My newly acclaimed sales strategy was working!
Nevertheless, I find it hard to believe that although the US appears to be at the forefront of technological advancement, I tend to struggle to make sense of why the majority of brokers and agents don't understand the crucial impact our product makes in their lives. I came to the conclusion that although the country itself has the resources, and the younger generation tends to adapt more easily, it evidently is the older generation that's struggling to keep up with the fast pace environment. Being from Europe, I tend to presume that the average prospect would understand the immediate advantages of utilizing technology to simplify their lives. Combine that with attaining an increasing number of clientele by perking up your competitive edge. What better solution can you think of? If you can't beat technology with the old fashion way of doing business, then you are better off joining the technology revolution by jumping onto the bandwagon of new opportunities.
On that note, have a look at my sales pitch and find out how you can get a marketing head start in the New Year 2009.
"Smarter Agent makes it possible for agents to put their brand in their clients' pockets anytime! It's like an electronic business card with a personalized property search that allows your clients to stay connected with you at all times."
Wouldn't you want an application that:
· provides you with new clients?
· adds value to your website?
· serves as a mobile marketing tool for your brand?
· increases your competitive edge by putting your name and logo on everyone's phone?
· allows consumers to search homes for sale with all calls going back to you regardless of who has the listing?
To see the branded Homes for Sale application in action, click www.smarteragent.com/brandinhand | 
