People ask me, "What can I do to sell my house quickly?"  It is the same question I am asked year after year.  Whether it's a Buyer's Market (like now) or a Seller's Market (like a few years ago), fundamentally, the answer is the same and I repeat it in EVERY appointment I go on.  It is 4 letters: P,C,L,M.  PRICE, CONDITION, LOCATION, MARKETING.  It doesn't matter what the current market conditions are. 

1)  If a home is priced COMPETITIVELY relative the competition and relative to the market it WILL sell.  

2)  The home needs to be in GREAT condition!  I always say MODEL HOME condition.  There is just too much competition out there - you need to stand out from the crowd!  If you don't, you are just one of 15 houses that was "looked at" last weekend. 

3)  Location is important, but not much can be done at this point.  Hopefully you picked your home with LOCATION in mind when you bought it because this is when it will pay off!  Are you close to schools?  Close to shopping? Close to the train? In a clubhouse community?  All those points need to be marketed in order to sell your home.

The first 3 points are under the control of the SELLER.  The last is one is the Realtor's® responsibility.

4) Marketing matters!  Over 80% of home buyers start their search on the internet, according to the NAR.  Make sure your agent is advertising you everywhere, especially online! 

By hiring us to represent you in selling your home, we make sure all of these issues are covered! We help you price competitively to ensure a smooth closing.  We provide STAGING RECOMMENDATIONS to get your house ready to go on the market.  A STAGED HOME is a SOLD HOME! We pay for a professional cleaning service to clean your home right before it is listed. We do everything possible to highlight your location and amenities to potential buyers.  Lastly, we market your home like no other agent!  We provide Virtuals Tours, Video Tours, and custom websites for your home (see www.2569Rosehall.com for an example).  We syndicate your listings out to hunderds of different websites (ie Zillow, Google, Trulia, etc, etc) to provide MAXIMUM internet exposure.  We provide Showcase Status on Realtor.com which boosts your rankings on search results.  We even give you a 10% discount at Lowe's through our Partner Program to get you going.

Agents are not created equal!  Choose one with experience, credentials, location knowledge and a proven track record!

Buyers are out there!  And more homes are being listed!  We are working with a handful of Buyers currently and have showed over a dozen properties over Christmas break.  Attention Home Sellers!! The Buyers are out there!  But, there is A LOT for them to choose from!

Historically, for the last 3 years, January-April has been the best time to get your house SOLD!  There is less competition on the market and the Buyers are serious.  Once May or so gets here, the market gets FLOODED with homes and it becomes much hard to differentiate yourself. 

Your home needs to be STAGED and in perfect condition.  And it has to be PRICED competitively.  There is a large SUPPLY in the market and you need to stand out!  Call Rich and Karen to help you gain a COMPETITIVE ADVANTAGE when selling your home this year!  We offer more services to market you home than just about any other broker.  You can read about some of what we offer our clients here.