Mar. 19, 2008 - Syndicate your Listings
Just a few short years ago you could only find listings on Realtor.com, Homestore, your website, your colleagues websites, and the Local MLS. Times have changed (and they are not going back). As buyers become more internet savvy they are starting their searches in more places then ever.
Leverage your listings, get more buyers and sellers and promote your brand by having your listings on Real Estate Search Engines and Aggregators. With your brand and your contact information, buyers and sellers leads will contact you directly.
A couple of points to consider:
• Content is King
• Give them tons of data
• Be patient
Why would they even want to talk to anyone else ? – they wouldn’t if they can communicate with someone who knows the home.
Online classified are not a substitute for your Web site or other avenues of drawing attention to your listings, such as REALTOR.com. Along with these venues, print advertising, and other traditional ways to get the word out about your listings, online classified sites provide you with the opportunity to expand your marketing reach to more prospective buyers — at no cost to you — which ultimately will help you find a buyer faster.
Some sites to consider:
Trulia
Zillow
Frontdoor
Googlebase
Craigslist
LiveDeal
Postyourlistings
HomeScout
Oodle
SecondSpace
Also available are free sites that will help you create an ad once and then help you post them on many of the classified sites. These include:
www.postlets.com
www.vflyer.com
www.nls.point2.com
www.realestateshows.com
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