Nov. 7, 2007 - Syndicate or Not
We have been hearing alot about different internet business models - Current Internet Business Models include the Advertising Model, IDX Model, Referral Model, and the Lead Generation Model
The most recent addition to the group is syndicating your listings. What does that mean? Thing of Oprah Winfrey. She originated in the Chicago market. When she syndicated, well you know - she was everywhere. That is what we want to happen to your listings. Okay, what syndication is not:
- A replacement for a website
- A replacement for website optimization on search engines
- A replacement for your listings on Realtor.com, your Public MLS site and your company and personal website.
What syndication is - putting your listings on real estate search engine websites and online classifieds that many of the younger buyers and sellers frequent. Why do they like them? Because there is a degree of social networking, interaction on all of these sites.
The consumer has experienced interaction on sites where they buy books, shoes and clothes. They can ask questions, compare products and read comments of other consumers. How does that translate into the real estate world? Consumers can look up listings, and find recently sold properties. They can look at many photos, virtual tours, ask the company questions and see the house on a map. One of the most effective syndication sites is http://nls.point2.com. It allows you to put your listings on many of the most popular syndication sites. Here is a short list: Google Base, Yahoo Real Estate, Craigslist, Edgeio, Propsmart, just to name a few.
Click here for a complete list.
They also offer a free website and a unique service called "agent handshake" option. You can have our listings on other agent's websites with a handshake. Check it out.
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