Nov. 7, 2007 - Writing Effective Ad Copy for Today's Buyer
According to NAR's 2006 profile of home buyers and sellers, 81% of consumers go online before ever contacting a REALTOR. Your first showing is online. It is time to renew the online showing of your listing. This is what the consumers sees first.
What we have been seeing is not only do your photos need to be spruced up, but your ad copy needs to be rethought out. Effective ad copy can help the consumer envision themselves in that home. Always remember to ask your sellers for their stories - the events that made that house a home. Try to incorporate those into the ad copy.
Try using WORD to write your ads - it has a great thesaurus to look up other words to describe your property.
Not all of us are writers though. Some of us even type with 2 fingers. Take heart - today's guest is the CEO of a wonderful ad writing software that is totally online. It is called Writemyads.com. Join me know as we learn some very useful tips on writing effective ads.
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