Ever go to one of those websites that's impossible to navigate? A great website is one that visitors can easily find information they are looking for...
On a real estate website, you should have 2 distinct sections, a buyer section and a seller section.
Buyers don't want to wade through reasons why you should be a listing agent. They want to see your listings, search the MLS for homes, and get school and community information.
Sellers may want to see your listings to see how you would display their homes, but they want to be able to easily request a CMA and know why you should be their listing agent and what sets you apart from the other 10 agents who are actively pursuing them.
Use Buttons and links from your main page to easily direct people to pages that are relevant to their situation. Use a sitemap at the bottom of each page, or created a dedicated site map page with a clearly displayed button on the main page. If people have to search for information on your website, they will be less likely to stay on it, or come back again. Create new pages to tie links, articles, and topics together and label each page appropriately so someone will know what they may be able to accomplish or read about by going to that page. Use pictures or different font colors/styles to draw attention to important gateways that you want to drive people to.
Finally, go to your website yourself and test the easy of use. Ask your friends to do the same thing, and give you suggestions on how to make your site easier to negotiate. If you still are unsure, hire someone to independently analyze the ease of navigation and give you suggestions on how to improve it.
