A popular idea right now for getting your webpage ranked higher on search engines is reciprocal linking. Have you ever consider that each link to another website is an invitation to leave your site? Is that really what you want - to invite people to leave?  Hmmm, maybe not.

Search engines are also catching on to this strategy.  Some have started analyzing the relevance of your reciprocal links to your business.  So while you may have TONS of reciprocal links, maybe only 40-50% actually pertain to your real estate business.  There may come a time very soon that instead of helping you, this fact could hurt you, and your website ranking could plummet.

Before inviting a link exchange ask yourself these questions:

1.  Does this link make sense and give my customers/clients relevant information that they need? 

2.  Do I have the right context for this link, and if not, can I create one?

3.  If I were buying or selling a house would this information help me?

4.  Do I really think adding this link will be beneficial to those who follow it?

5.  Is it important enough to direct potential customers away from my site?

There is a much needed place for reciprocal links on real estate websites, but my advice.....

CHOOSE WISELY!