Yes, search engines LOVE, LOVE, LOVE content. Their bots index all your text, and search for keywords/phrases. So what do you do when setting up your site? You repeat and repeat stuff, over and over to make sure the search engines understand that you are a real estate agent working in your area. To bad all your visitors get indigestion from reading your redundant copy.

You have got to find a balance between impressing upon the search engine bots and not turning off visitors to your website.  What are some tips on how to accomplish that?

1.  Display rather high up on your page what area(s), counties, city you practice real estate in.

2.  Display a longer listing of the areas, cities, and town within your coverage area in the footer of your website.  Have it displayed on every page on your site, along with your contact information.

3. Develop dedicated community, neighborhood, or subdivision pages.  On the page give a description, display pictures, and tell people why they may want to live in this particular area. 

4. Give your visitors information relevant to real estate, your area, relocating, and moving.    

5.  Arrange your website so that information that may be redundant is displayed in a way that is supports each other.

6.  Monitor search engine bot hits and your rankings on the search engines.  Notice a climb in your ranking, and see if there have been any recent changes that you made that may have paid off. 

7.  Don't repeat the same phrase over and over.  Change up the wording, and/or create different context that will enable you to repeat the phrase.

Remember, your goal is to keep visitors on your website, and get them to come back.  Focusing on only impressing the search engines way turn visitors away which negates the whole effort.