The vast majority of website text is boring, unimaginative and self-promoting. If you don't present a compelling focused purpose then you are just wasting peoples' time, and your money!!

Yes, your website is to promote your real estate business.  But the best way to promote yourself is to establish yourself as a knowledgeable industry professional, not to simply state how great of an agent you are.   It is not always me, me, me that gets the best response.  You need to find a balance between self promotion and supplying real estate information to visitors of your website. 

The best way to promote yourself is to provide potential clients with information that will help them with their real estate transactions.  Your goal is to provide your clients with all the information they need so they will not stray from your site, and then keep them coming back to your site for more. 

A great way to establish yourself as a real estate professional to visitors is to provide relevant real estate content.  Don't simply provide links to another website to read a real estate related article.  Read the article yourself, cite the source, summarize, and then give your opinion of why the article is relevant, or irrelevant to your potential clients.  It makes you look like you are up-to-date on current real estate news, and may also help decode and put into simpler terms for your website visitors. 

Blogs are also a great way to keep your potential clients informed and keep them coming back to your website.  If you don't have the time or expertise to do this yourself, hire someone who is knowledgeable in the real estate profession to do it for you.