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Creating Demand for 55+ Housing
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Group OrganizerMany in the Baby Boom generation are quite comfortable in their homes and often have a lot of equity built up over the years. They are getting older and know they want and may soon need one floor living in a smaller living space. Here are some things I've heard which are common motivations for people to move to 55+ homes:
Neighborhood is no longer the same. Friends have moved on, they don't know the people who moved in around them and they feel isolated in their own homes. They may also feel unsafe or feel that the neighborhood is going down.
Don't want to climb those steps any more.
Don't want to cut the grass, trim the hedges, or they can't find any kids willing to work for them any more.
Heavy Maintenance, such as a roof or furnace or painting is coming due and they don't want to spend the money.
They want a party, social events, friends, people to come over, coffee or book clubs, golfing buddies or outings, poker, backgammon, bridge, mah jongg, exercise, pools, and a place to meet people they can have fun with.
Thats the story of what a 55+ community needs to offer to potential homeowners to have a steady stream of ready. willing and able buyers driving through the front gates and buying homes!
Geoff Wilkinson, 55plusresales.com
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Group MemberWe who specialize in "age-restricted" communities like Sun City, Sun City West, Sun City Grand, and numerous others in the Phoenix area, know that in addition to the excellent reasons you offered for people moving to 55+ homes, other motivations may be:
- No more snow!
- Now that their kids are grown, they're tired of dodging kids playing on the streets in their neighborhoods or making lots of noise (this can be a huge one).
- Friends have moved to warmer climes, and after visiting once or twice, the potential retirees decide they would love the new locale as well.
- There are often excellent medical facilities clustered near the 55+ communities.
Most of the communities here allow a certain number of residents under 55 (45 or 40 is usually the lowest age allowed), and busy professionals are finding they can purchase an older home and completely rehab it for less than a new home would cost in some areas, and be eligible to enjoy the amenities the community offers.
My sister and I, who work as a team, enjoy working with people who are planning to relocate to 55+ communities. She lives in one and loves it, and I own a rental property in one, which grants me access to all the facilities. I plan to move there in a few years, and am looking forward to it.
Judy Baerg
Coldwell Banker Residential Brokerage
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